To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. But in order to get those sentences or…
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Part 2: How To Identify Google Shopping Feed Issues
Introduction Feed audits should be an essential part of managing e-commerce accounts but they can be tricky to tackle if you haven’t had any experience with them before. This section is going to be focused on identifying issues within the feed whether it be at product, feed or account level. The overall aim of this…
How Creating Custom Segments Can Help You Get The Right Content to The Right People
Delivering the right content to the right people at the right time doesn’t have to be complicated. In fact, custom segmentation is a lot easier than it sounds. As your audience gets to know you and your content over time, you will learn what interests them by their behavior. Let’s say you’re a cookbook author….
How to Improve Your Microsoft Ads With IF Functions
Ad testing is just a normal part of living the PPC life. We can already test a variety of copy variations for our headlines and our descriptions. Any way we can make a better connection with our target audience is a win in the ad testing books. If you are running out of ideas on…
Introducing AWeber Free!
Our mission is simple: to deliver powerfully-simple email marketing tools to help small business owners and entrepreneurs — like you — grow your business. That’s why we’re excited to introduce AWeber Free — our completely free email marketing and landing pages plan! If you’re just getting started with your small business or kicking off a…
UK Agency Awards 2020: Impression Shortlisted 4 Times
We’re thrilled to announce that despite a very challenging few months, Impression has been shortlisted for 4 awards in 3 different categories in the 2020 UK Agency Awards. The UK Agency Awards reward and celebrate exceptional agencies, campaigns and talent and the entries are judged by marketing and advertising professionals. Impression has been shortlisted in…
How to implement & test Google Ads call tracking using Tag Manager
If you’re a business who receives a high percentage of customers via telephone, it can often be a challenge to attribute them a specific piece of marketing activity or channel. Luckily, at least for Google Ads, this challenge has a solution, and even better, it’s free! There are four types of call tracking within Google…
Keyword Performance Report – Google Ads Script
Just a small group of the keywords in your account are likely to be doing the lion’s share of the work in your account. Now, thanks to our handy keyword performance script, you can identify exactly which keywords are contributing the most to your success and which ones are costing the most. The 80/20 principle…
Advanced Search Operators for Digital PRs
Digital PRs need a really broad set of skills to enable them to create compelling stories, pitch them to the right people and land placements that positive affect their clients’ and their own web presence. One of the most simple of those skills – but one that’s hugely powerful – is the ability to use…
How to Promote Your Landing Page and Grow Your Email List
You know that an awesome landing page is the first step to growing your list, selling more, and building relationships with your audience. So, you built one. You took time to write convincing landing page copy. You’re ready to send your new subscribers value-packed emails. But there’s one problem. How do you actually get people…