Recent blogs on digital marketing.
- How to Supercharge Your PPC Performance Using LinkedIn AudiencesAs we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique…
- RankUp #20 – Commercially Savvy SEO with Kev WilesSubscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS Kev Wiles joined the 20th RankUp podcast for a wide-ranging episode covering all kinds of topics from his experience working in agencies, in-house and as a SEO freelancer. Now, freelance, Kevin has previously worked for big UK brands like Halfords and Soak.com,…
- 12 Exceptional Newsletters That Will Change Your Approach to Email Forever
The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team… - Achieving Peace of Mind as an Email Marketer with Monica Hoyer
Hitting the send button is stressful. How can you be certain that you didn’t overlook a typo? Or that your design will display the way you want it to for your entire audience? Email mistakes can happen to everyone — from solopreneurs to massive Fortune 500 companies. And a mistake can cost you tens, hundreds,… - Google Is Retiring tCPA & tROAS: What You Need to KnowGoogle’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced on their developer blog, starting this spring, Google will be moving away from Target CPA and Target…
- Impression Shortlisted in The Drum Search AwardsWe’re absolutely thrilled to have been shortlisted five times in The Drum Search Awards. It’s been a really exciting few weeks for us after recently receiving the news that Impression has also been shortlisted six times in the UK Biddable Media Awards and twelve times in the European Search Awards. We’re passionate about what we…
- Update or delete? What to do with old website contentHas your client just emailed you saying that they’re thinking about deleting a few blogs on their website? Or maybe you’ve been thinking about deleting some yourself? Sometimes when going through a site migration or day-to-day SEO strategy, our clients will ask us how to decide what website content should be transferred to their new…
- How iOS14 affects marketersHas the much-predicted doom of cookies arrived? Browsers like Safari and Firefox already block third-party tracking cookies, and Google plans to phase out cookies by 2022. Apple have been a key voice in the conversation around user privacy – and have announced changes coming into place in early 2021. Apple says this will give consumers…
- Impression shortlisted 12 times in the European Search AwardsWe’re pleased to announce that Impression has been shortlisted 12 times in the European Search Awards! This news comes just one week after finding out we’d been shortlisted 6 times in the UK Biddable Media Awards. The European Search Awards are very competitive, welcoming entries from 44 European countries, so to be shortlisted is something…
- 8 Top Brainstorming Techniques to Help You Write Killer Emails
I can’t think of anything to write. Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs… - Landing Page Copying: Share Your Success With Your Audience
Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up and running as quickly as possible? Or, do you want to become the trusted expert in your industry, willing to hand over secrets to help others grow their own businesses? With AWeber,… - Landing Page Duplication: Share Your Success With Your Audience
Do you have an envy-worthy landing page design others love? Want to share it with other small businesses to help them get up and running as quickly as possible? Or, do you want to become the trusted expert in your industry, willing to hand over secrets to help others grow their own businesses? With AWeber,… - The Future of Digital Marketing Measurement [Webinar]You’ll no doubt be aware of the increasing pressures that changing privacy demands are putting on digital marketing platforms and the advertisers reliant upon them. But what exactly are the changes and what do they mean for you, as a marketer? With several changes coming in to force now and in the near future, it’s…
- RankUp #19 – Personas & Storytelling with Diana RichardsonSubscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS Diana Richardson takes centre stage on episode 19 of the RankUp podcast to discuss audience personas and storytelling in SEO. With a unique background that’s seen her go from search marketing to a community and social media role at SEMRush, Diana offers…
- Test for diminishing returns in PPC campaigns with Search Ads 360The most basic premise of running PPC campaigns is that you spend money on ads to target appropriate audiences, who then go on to make a purchase so that you make more money than you spent on the ads. In most cases this is simply a case of balancing CPCs and conversion rates to ensure…
- Impression Shortlisted 6 Times in the UK Biddable Media AwardsWe’re delighted to announce that Impression has been shortlisted 6 times in the Biddable Media Awards! These awards recognise and reward the contribution that Biddable makes to shaping the future of advertising sales and media planning and to the overall success of businesses. Last year was a challenge for everyone and the need to be…
- OutSpeech: Olivia Mae Foong on Marketing and Digital PR in the Beauty IndustryOlivia Mae Foong is an SEO who has delivered exceptional results for clients across B2B and B2C industries. As well as having a broad knowledge of SEO tactics, Liv has specific experience in, and passion for, the beauty industry – which she’s used to bring a blend of creative thinking and technical nouse to Impression’s…
- What Is Push-Pull Marketing?In its basic form, push marketing means that you are directly marketing to the customer, by ‘pushing’ your content out to the public. On the other hand, pull marketing focuses on bringing customers to you by pulling them in to your website or social media pages. There are suitable times to use both strategies and…
- How SEO Can Impact Wider Business Goals [Video]Hello and welcome to an Impression video on how SEO can impact wider business goals. My name is Ben Garry and I’m a content specialist, which means I work in our SEO team with a particular focus on content strategy, writing and optimisation. What this video covers In this video, I’ll talk about how SEO…
- 5 Ways To Increase Your Organic Rankings [Video]Hi! I’m Rhianne, I’m an SEO Executive at Impression and today I’m going to be talking about 5 ways you can increase your organic rankings. So by the end of today’s video, you should be able to come away with some useful tips, tricks and tools to help you with your SEO efforts – let’s…
- How Digital Underpins Your Wider Marketing Strategy [Video]Hi there, I’m Nav Evans and I work at Impression in the Client Success Team. In this short video, I’ll be talking about how digital marketing should underpin your wider marketing strategy in order to seize growth opportunities and boost revenue. You’ll learn about how the lines between traditional vs digital marketing are blurring, and…
- Value Beyond Revenue [Video]Introduction Hello and welcome to an Impression video on adding value beyond revenue as a digital marketer. My name is Ben Garry and I’m a content specialist, which means I work in our SEO team with a particular focus on content strategy, writing and optimisation. What we will cover In this video, I’m going to…
- Digital Marketing Stats to Inform Your Strategy in 2021
How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run! So,… - How To Create Your First Email Course or Email Challenge
Has your email list stopped growing? Can’t figure out what’s going on? It’s called the subscriber growth plateau and it happens to the best of us. Simply saying, “sign up for my email newsletter” isn’t going to do the trick anymore. Your offer has to give if you want to get. Developing a compelling email… - Using a Smartphone to Create Professional VideosBeing stuck in your house does not imply that you cannot film professional-looking videos. While video creators are no longer able to go to the studio on a daily basis, travel across the world, or shoot freely in any given location other than one’s own homes, it is possible to create attractive videos with the…
- Responsive Search Ads Are the New Default in Google Ads: What You Need to KnowIf there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign….
- How the Internet of Things is Revolutionizing HealthcareThe challenges of the COVID-19 pandemic completely upended the way healthcare is administered in the United States and around the world. Experts believe one silver lining to the pandemic is the acceleration of revolutionary advances in medicine and medical care. If there’s anything to expect from a post-pandemic world, it’s a significant change to many…
- Why You Should Delete a Bunch of Your Email Subscribers Right Now
You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders. In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s… - International Women’s Day 2021To celebrate International Women’s Day in 2021, we asked our colleagues at Impression to share their thoughts on what the day means to them, what empowers them and what they would like to see from the industry to achieve better equality. We join the world in recognising this day and appreciating the achievements which women…
- How To Apply The AIDA Marketing Model To Your Digital StrategyTo help businesses really understand their customer journey, whether that be online or offline, the AIDA marketing model can be applied. Traditional AIDA marketing has been adapted across the past three centuries and can be used to help understand and guide future digital marketing strategies. The AIDA Marketing Framework What is the AIDA Marketing Model?…
- RankUp #18 – Enterprise Level Technical SEO with Gerry WhiteSubscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS Gerry White from Rise At Seven joined us for episode 18 of the RankUp podcast to talk about his experience working on technical SEO for enterprise websites. The conversation centred around how to make sure that the teams you’re working with actually…
- 7 Easy Ways to Get More Traffic from Evergreen ContentEvergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving! But even the most evergreen content starts to…
- 8 Must-Know Microsoft Ads Tips to Get More Clicks and ConversionsWith more than 7.3 billion monthly PC searches in the United States, there’s a good chance that your potential customers are on Bing. Although Bing doesn’t get as much recognition as Google, it still ranks as one of the world’s top search engines. In fact, one study shows that Bing has the highest conversion rate…
- 4 Ways to Identify How Your Display Ads Impact Search Ad PerformanceAs someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they typically do not perform as well as Search. Of course they do not. The user…
- February 2021 – Google Algorithm and Search Industry UpdatesAs we do each month, we’ve brought together a roundup of the most important Google algorithm and search industry updates from February 2021. The traffic light system signals the importance and severity of the various updates, from green (most important) to red (least important). Over the course of this post, we discuss: Google Search Console…
- Digital Marketing Career Advice for StudentsWe were recently given the opportunity to speak to Nottingham College students about what it’s like to work in digital marketing and how to kick start a career in the industry. As part of our ongoing efforts to inspire the next generation of digital marketers, Laura Hampton and Edd Wilson took the time to share…
- Impression Wins Agency Partner of the Year in the Microsoft Advertising Partner AwardsWe are delighted to announce that we have been crowned Agency Partner of the Year in the Microsoft Advertising Partner Awards. This is awarded to a Microsoft agency partner who has shown excellence in partnership with Microsoft Advertising across the board. Entries were submitted by agencies from across the whole of Europe so when we…
- How to Choose a URL Structure for International SEO SuccessWhether your business already operates in multiple territories or has plans to expand abroad, it’s important to follow international SEO best practises. Doing so will ensure that you’re in the best position to take advantage of the international opportunities present in your market. Taking the time to carefully plan and execute your international SEO strategy…
- Search Ads 360: How-To GuideAs our paid search clients grow in media spend, we encourage them to migrate away from in-platform optimisation and explore the powerful features available from SA360. This can be a steep learning curve for any PPC professional, and something I experienced a couple of years ago. To share my knowledge, I’ve put together an extensive…
- Where to start with a testing hypothesisStarting an A/B testing campaign or CRO as a whole strategy can be a daunting prospect especially if you’re already working on traffic acquisition (SEO and PPC etc) as well. You have to choose your software, possibly appoint a CRO agency, or choose to learn as you go along. It’s a lot to think about,…
- 75 Open-Worthy Subject Line Ideas
They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure… - Create Your First Video Even If You Have No Experience
87% of marketers use video in their marketing. And while you don’t want to do something just because everyone else is doing it… …If you’re not using video, you could be left in the dust by your competitors who are using video. Unfortunately, video can be an intimidating thing to tackle if you have no… - 8 Steps to Effective Video Email Marketing
If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing videos. Here’s the proof: 82% of global web traffic will come from video streaming and downloads. Viewers say they retain more information (95% of a message)… - 14 Powerful Tactics to Improve Your Email Click-Through Rates
People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it. What is a good email click-through rate? This is a… - Master Email Personalization with these 5 Best Practices
Don’t you love getting emails that make you feel like the sender gets you? Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list. It allows you to deliver the right message to people who want and need it most. And the more… - How to Write Call to Action Copy: 20 CTA Phrases to Get More Subscribers
When you created your sign up form, you probably spent the majority of your time writing the copy and fine-tuning the design. But how much time did you spend thinking about your call to action (CTA) copy? If you defaulted to using words like “submit” or “sign up” in your call to action copy, chances… - 7 Simple Steps to Get Started with Segmentation
Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even… - Modified Broad Match Is Going Away: What You Need to KnowOn February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad match modifier option—which was introduced in…
- Guide to Bing Webmaster ToolsBing Webmaster Tools is Bing’s equivalent to Google Search Console. It offers a wide variety of functionalities, allowing the user to analyse organic traffic from Bing by keyword and page, explore and control how Bingbot is crawling your site, and plenty more. Bing may not have the largest share of search in the UK but…
- OutSpeech #3: John Rowley – Ferrero [Podcast]John Alexander Rowley has been helping businesses improve their digital performance for over 15 years. His ethos around customer journey enhancement and a commitment to positive user experience has helped him shape the online fortunes of an array of companies, most recently Thorntons as part of global brand Ferrero. John Rowley In this episode of…
- January 2021 – Google Algorithm UpdatesWe have combined the most significant Google algorithm and search industry updates from January 2021. As always, we have analysed their impact on websites and digital marketers alike. The traffic lights signal the impact and severity of each update. In this blog post, we discuss: Google News performance report added to Google Search Console Index Coverage Data…
- Email Deliverability Tips to Get Your Message to the Inbox
If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability. Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic. … - How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook in some instances. While that…
- Outspeech #2: Kirsty Hulse, Roar Training [Podcast]Working in a creative industry is a lot of fun! But in these “unprecedented times”, staying creative and being able to innovate can be tough. I was thrilled to welcome Kirsty Hulse to OutSpeech. For anyone who’s not aware of Kirsty (which is basically no one these days!), her career has spanned digital PR and…
- RankUp #17 – Rethinking SEO Strategy with Ric RodriguezSubscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS We welcomed Ric Rodriguez to the RankUp podcast for episode 17 to discuss his unique take on SEO strategy. You can listen to the full interview on your podcast app of choice, or right here on this page. And now, for the…
- Email Split Tests You Can Set Up in 1 Minute
In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open… - 10 Steps to an Effective Brand Strategy That’ll Bolster Your BusinessMany mistakenly think that a brand strategy is limited to designing a nice logo or creating a catchy tagline. That couldn’t be further from the truth! In reality, your brand encompasses all the things that make you stand out from competitors as different. Everything from your visual identity to your messaging to customer experience. Not…
- Get More Out of Your Content with Amy Woods: Content Repurposing 101
To Amy Woods, Founder of the creative agency Content 10x, creating amazing content is all about discoverability, credibility, and establishing trust among your audience. But the thing is, your audience probably consumes your content in different ways. Some people prefer reading blog posts, others like to catch up on your Instagram stories, and others may… - 5 Steps to Send Valentine’s Day Emails Your Subscribers Will Love
Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love. And you can help make your email subscribers feel extra loved this year. You just need to know how to send the perfect Valentine’s Day email. Don’t have an email campaign planned? You don’t want to miss out. Last year, it was estimated that… - Core Web Vitals: What do they mean for your business? [webinar]In our recent Marketing Census, around 60% of survey respondents told us that they either do not know about Core Web Vitals or do not understand what they are. Over one in five said that whilst they understand what Core Web Vitals are, they don’t know how they will affect their business. The Core Web…
- OutSpeech #1 – Tim Soulo, Ahrefs [Podcast]We kick off our new series of our digital PR podcast Outspeech with a new host (that’s me!) and a slightly new format of a maximum 30 minute chat with experts and pros from around the worlds of PR, marketing and more. In the first episode of 2021, I spoke to Tim Soulo, CMO at…
- From Idea to Sale in Minutes: The Power of Ecommerce Landing Pages
Is the thought of building a complex website to sell your products and services online intimidating? For many entrepreneurs, lack of time, limited budget, and minimal technical expertise can get in the way of bringing their ideas to reality. But creating a fancy website from the ground up — or relying on costly and competitive… - How to Send an Apology Email
When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered 6 brilliant examples of companies saying “sorry.”… - 4 Steps to Sell Digital Products & Make Money Online Fast
“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later,… - Here’s What the iOS 14 Update Means for Your Facebook AdsThere’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. These, of course, either never…
- The 9 Best Sales Forecast Templates for Growing Your Local BusinessThe success of your business depends on the execution of a viable strategy and knowing the direction you are headed in as you grow. There are multiple aspects of a growing business that need attention and focus—but in order for you to boost your revenue, reduce expenditures, and thrive in the long term—it is crucial to be…
- How to Use Consumer Psychology to Win More Post-COVID BusinessWhen it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re marketing to a large group of people and only have time to look at highly-performing campaigns on the surface, without digging deeper into the…
- Landing Page vs. Website: All Your Questions, Answered
“Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start… - Make Customers Smile with the Perfect Birthday Email
Let’s imagine it’s your birthday for a moment … Happy Birthday! You roll over in bed in the morning, grab your phone to sift through texts and emails wishing you a happy day. In your email, there’s a message waiting for you with a free offer, just for you, to help you celebrate. Can’t you… - The Top 10 SEO Trends To Drive More Traffic in 2021Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second…
- How to integrate CRO with your SEO and Paid Search campaignsCRO (conversion-rate-optimisation) is a great way to get the most out of your existing website traffic. It’s important to integrate it with your paid search and SEO activity so that you can maximise the value of the traffic that you are already paying to acquire. Information and data In order for CROs to fix onsite…
- November & December Google Algorithm Updates 2020/2021We have combined the most significant Google algorithm and search industry updates from November and December 2020. As always, we have analysed their impact on websites and digital marketers alike. The traffic lights signal the impact and severity of each update. In this blog post, we discuss: Google’s December 2020 Broad Core Algorithm Update Page…
- Impression Shortlisted 3 Times in the Microsoft Advertising Partner AwardsWe’re delighted to announce that Impression is a finalist in the Microsoft Advertising Partner Awards! These awards celebrate Microsoft’s Elite and Select partners for the incredible work they’ve done in 2020 across various categories. Entries are submitted by agencies from across the whole of Europe, so to be shortlisted is a huge achievement. 2020 was…
- 5 Landing Page Optimisation Tips for 2021It’s the beginning of a new year! To start off fresh, why not take this as an opportunity to upgrade and update your website and landing pages ready for the year ahead. Here are some up to date tips for your landing pages to ensure a successful start to 2021! Hero Area There has been…
- 8 Easy Ways to Save Time, Boost Productivity, and Grow Your Business
You probably wear a lot of hats. Marketing hats, finance hats, customer support hats, and even sales hats. That’s not even including all the operations and strategy work that goes into running your business. With juggling all these different priorities, you probably feel like there is never enough time to get everything done. But when… - 20+ Fabulous (and Affordable) February Marketing IdeasFebruary, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day, It’s Home to Black History Month, Children’s Dental Health Month, Random Acts of Kindness Day, and lot’s more, like Love Your Pet Day. In this post, I’m going to give you a…
- 4 Ways to Grow your Blog with Web Push Notifications
Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them… - Google Tag Manager’s new Tag Assitant Preview ModeAnyone who uses Google Tag Manager will agree that preview mode has always been a great tool when adding and debugging tags. That said, it definitely wasn’t perfect… Want to see the previous GTM state after a page load? Nope. Want to debug a mobile site? Good luck. These were the two main headaches that…
- Want More Virtual Engagement? Get to Know Your Audience Better
Can you believe it’s 2021? After the year we just had, you’re probably breathing a sigh of relief like I am. But here’s the thing: The world is more virtual than ever. And being able to connect with people digitally has become incredibly important if you want your business to thrive. That’s why we’re throwing… - 22 Brilliant Lead Magnets to Grow Your Email List Right Now
If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want. The only problem? Sometimes, it can be really difficult to come… - The 7 Best Remote Collaboration Tools for 2021There’s no question that 2020 has been a big year for the transition towards an online work environment. As a result of COVID-19, business owners have been nudged towards the idea of having their employees collaborate through remote means. More and more companies are realizing that being in the same office simply isn’t a must anymore,…
- 2020: The Year in Review for PPC2020 was one hell of a year for obvious reasons. But even outside of an ongoing pandemic and all the other things, 2020 was also a big year for changes happening in PPC. To close out the year, I wanted to take some time to revisit the changes we saw in the PPC industry and give…
- 2020
Note: If you received an actual card from me hopefully you weren’t offended by my greeting this year. Sometimes the only way to express oneself is through bad grammar and profanity. Personally, I find the combination quite soothing. “It does not do to leave a live dragon out of your calculations, if you live near… - The 6 Most Common Subject Line Mistakes to Avoid
Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention… - 4 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROIAs we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to the Internet from wherever they are on whatever they are carrying. As a result, small businesses in every industry…
- How to integrate CRO with traffic acquisition [webinar]You may already be managing traffic acquisition campaigns through channels such as SEO and Paid Search but did you know that you could be getting more value from the traffic that you are paying to acquire? Conversion rate optimisation (CRO) is a technique that can help you maximise value from your existing customers and it…
- RankUp #16 – 2020 SEO Round-Up2020 has been a crazy year for a thousand different reasons, and the world of SEO has faced its own challenges. In our final episode of 2020, Edd and I go guestless for the first time to break down the headlines of this year like no other. We mentioned a load of different updates and…
- How to incorporate sensory marketing into paid social campaigns to help drive engagement (Paid Social Show, Brighton SEO)What is sensory marketing and why should we incorporate it in to paid social campaigns? Fraser Andrews covered this and more in his talk at the Paid Social Show, a fringe event from Brighton SEO. The presentation slides are now available to view below. As somebody without a sense of smell, Fraser is left relying…
- 21 Creative Email Ideas for People Who Don’t Like to Write
The post 21 Creative Email Ideas for People Who Don’t Like to Write appeared first on AWeber. - Ring in the New Year with Free, Animated Email Templates
So much time and energy goes into strategizing, planning, and executing Black Friday, Cyber Monday, and holiday email promotions. But have you thought about what happens when the gifts are wrapped and shopping is done? Well, the holidays aren’t quite over just yet. The New Year celebration brings yet another new opportunity to meet your… - Content Marketing KPIs: Which Metrics Should You Track? (+Infographic)
Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky. That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because… - Email Automation 101: How To Use Email Marketing Automation
“Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it. After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it: Automated email messages average 70.5%… - Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your PerformanceBusinesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. Hence, measuring your success with Instagram Stories has become a crucial part of continuously…
- 4 Steps to Plan Your Email Marketing for the New Year
Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the… - The Top 10 Online Marketing & Advertising Stories of 2020It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, that’s all year. On a serious note: today, as we enter the holiday season, we look back on a year that was extremely difficult for a lot of people….
- How to REALLY tie your link building strategy to tangible SEO goals (Online PR Show, Brighton SEO)James Watkins recently delivered a talk at the Online PR Show, a BrightonSEO fringe event and his slides are now available below. In the session, James highlighted that it’s great to achieve hundreds of links to your client’s website from your digital PR campaign, but what do they really mean for ROI? In his talk,…
- Impression’s Impact in 2020COVID-19 has impacted almost every aspect of our lives at both a personal and professional level with individuals and businesses suffering. Working together to make it through this difficult period has been more important than ever. Before the pandemic hit, one of Impression’s core values already centred around giving back to our community and showing…
- RankUp #15 – Ruth Everett from Deepcrawl on Teaching Yourself PythonRuth Everett joins Ben and Edd in what might just be one of the most practical episodes yet! She talks us through her experiences with teaching herself to code, with a specific focus on Python. Ruth is a Technical SEO Analyst at Deepcrawl, which means she has a very different perspective on the industry to…
- 3 Simple Tips to Prepare Your Online Profile for ChristmasWith Christmas fast approaching we wanted to treat our readers to an early stocking filler for businesses. This blog provides guidance with setting special hours in your Google My Business account plus other useful tips to help you prepare for the festive season. Whatever industry your business is in, whether service-based and closing down over…
- How Print Journalism traditions shape our digital PR campaignsBefore starting my career in Digital PR, I studied for a degree in International Journalism. It is a popular choice for those working in the industry, especially if they had some prior media experience. Most focus on the more practical aspects of working in the media – shorthand writing, editing copy and ethics. However my…