Recent blogs on digital marketing.
- How to Write a Price Increase Letter: 10 Tips and ExamplesThis past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need of a lot of TLC. If you haven’t been paying attention, let me break the news: materials are very expensive these days. Headlines screaming about lumber and glass prices and delays in the supply chain…
- Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to PrepareIt feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies. And on July 20, 2021, we learned that come September, there’s going to be yet another twist in the plot of advertiser versus Google Ads policies, with Google’s new three-strike ad policy…
- 9 Important SEO Metrics to Track (+ How to Improve Them)One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right results. Image source But the…
- NEW Optimized Targeting in Google Ads: What You Need to KnowRelying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers leveraging audience or demographic…
- Does Google Ads Quality Score Still Matter in 2021?Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all the changes…
- 3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re going to run into a placement you’ll want to…
- The Easy Guide to Google Ads Image Extensions in 2021Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your ads to give them a…
- 8 Creative PPC Strategies to Overcome Today’s Challenging LandscapePPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer behaviors shift, the strategies we use to practice them are usually not. And we’ve seen lots of challenging changes over the past year or so from Google, Apple, and Facebook…
- 2 Smart Strategies to Generate Leads on Facebook in iOS 14iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as the hoops Facebook now makes…
- 3 Tips to Deal with Facebook Ads Aggregated Event MeasurementThanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new Aggregated Event Measurement. And the kicker is that you’re now limited to only eight events per domain. Going from unlimited to only eight events really shakes things up, because conversion events can be used for…
- Bing vs Google: Search Engine Comparison 2021First published on 7 November 2017, updated on 2nd August 2021 In the Bing vs Google debate, many would automatically assume Google takes the crown from both users and digital marketers when it comes to preference and overall user experience. Whilst Google continues to dominate the Western market in 2021 with an 87.7% market share…
- How To Create An Effective Blog Content StrategyBlogging and informational content output is a key tool in a long-term, well-rounded SEO strategy, and is designed to create lasting value for relevant users that directly translates to organic search presence. A well-researched blogging strategy can help to feed new visitors into every stage of the purchasing funnel. From getting your brand in front…
- Winning in Search in 2021 – RankUp with Edd WilsonSubscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS The middle part of 2021 has already seen multiple broad core algorithm updates and Google’s long anticipated Page Experience Update. In what has been a turbulent year both in SEO and in the wider world, the RankUp podcast wanted to return to…
- 76 Digital PR and Content tips from Brighton SEO 2021Another year and another Brighton SEO packed with useful tips, from top level essentials perfect for beginners to mind-blowing insights and hacks for those with more experience in the industry. The Impression digital PR team watched all the talks they deemed relevant to our industry and have gathered their top tips from the conference this…
- Future of Work at ImpressionWe are excited to announce information about our plans for the Future of Work at Impression. When it became clear in March 2020 that things would be quite different for the foreseeable future, Impression employees were asked to take their equipment and work from the safety of their homes. Fortunately, we had the flexibility to…
- Impression Wins UK Content AwardWe’re proud to announce that last night, we were awarded B2C Content Campaign of the Year at the 2021 UK Content Awards. The UK Content Awards celebrate excellence in content marketing. The awards are judged by some of the biggest names in digital marketing and when assessing each entry, judges look for clear objectives, creative…
- Impression shortlisted 7 times in UK Agency AwardsWe’re excited to announce that we have been nominated across 7 categories in the 2021 UK Agency Awards. The UK Agency Awards recognise and reward exceptional agencies, celebrating everything that makes an agency amazing. The awards are judged by industry experts and they recognise entries from agencies that are committed to delivering best practices, achieving…
- 14 Types of Emails to Use in Your Marketing
You’ve heard the advice — send personalized, targeted emails, welcome subscribers to your list, recognize customer milestones and celebrations, and so on. But did you know there are different types of emails to help you do each of those things? In fact, there are 14 different types of emails to send your subscribers. And while… - Selling and Upselling is Easier Than Ever
You made a sale! That’s amazing. It’s time to sit back and congratulate yourself, right? Well, you could do that. Or, you could use the opportunity to further engage your new customer — upsell products, ask for a review, send your newsletter, etc. Now in AWeber ecommerce you can do just that — by redirecting… - Email Subject Line Best Practices To Get More Opens
Your subject line can single-handedly make or break your entire email campaign. We put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns. Email subject line best practices Personalize your email subject lines Use segmentation Create urgency with FOMO Avoid spam triggers Be direct Ask questions… - When is the Best Time to Send Email?
You may have heard it a million times before. But it’s true: There’s no one best time to send email. That’s because at its core, email is communication. And communication requires two parts: the sender and receiver. And every email has a unique group of receivers. Every audience is different. Plus, if the receiver isn’t… - 5 Steps to Promote and Sell Online Courses
As a business owner, you’ve probably accumulated a lot of valuable industry knowledge over the years. What you might not realize is that people are often willing to pay good money for that type of knowledge. Have you ever thought about creating and selling an online course to share your expertise with the world? If… - Another Layer of Security: Google Announces BIMI for Gmail Support
Security: every business needs it. Not every business prioritizes it. But just this month, Google announced a plan to make it even easier for brands to send secure email — helping their recipients feel confident they’re getting mail from you (and not someone pretending to be you). Google’s announcement is about its support for BIMI… - 25 Back to School Subject Lines to Help Get Your Email Opened
Back to school is a big sales opportunity. Whether you sell something to students or not, this is a time when many people are making purchase decisions. According to Mastercard SpendingPulse™, which measures retail sales across all forms of payment, U.S. back to school sales are expected to grow 5.5% from 2020 and 6.7% from… - How a bushcraft expert used a mini email course to increase sales of his paid online course
Sometimes coming up with the perfect opt-in incentive to grow your email list can be difficult. It can require a mix of research, experimentation and patience. But once you’ve honed in on an incentive your audience loves, your email list can start growing by leaps and bounds. For Paul Kirtley, creator of the popular bushcraft… - 5 Email Marketing Tips to Stand Out from the Crowd
This is the year of the email. Or, at least it should be: One research firm is predicting that 225.3 billion emails will be sent every day this year – which is a five percent increase from previous years. And there’s a reason for this increase in sending: We love emails. In fact, 72 percent… - How to Sell Online with Ecommerce Landing Pages
Anyone who’s tried to sell something online knows how intimidating it can be. Most online sales platforms require designing an entire website, setting up complex systems, and spending a lot up front. Creating a fancy website from the ground up — or relying on costly ecommerce platforms — aren’t the right solutions. If your time… - How Much Do Facebook Ads Cost in 2021? (+Ways to Save)While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking for ways to make the…
- 6 Facebook Ads Updates To Be Excited About This SummerFacebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different. While it’s great that Facebook is always changing to keep up with the rapid demands of its users, it can be hard to keep up with all the updates! Today, we’re going to walk through the…
- 10 Geotargeting Tips to Maximize Your Google Ads ROII have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting. Geotargeting is a form of targeting by location that lets your ads…
- 57 Easy & Engaging August Marketing Ideas (With Examples!)Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights. We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with: A list of August awareness…
- How to Write Copy That Sells (Anything): 102 Tips & ExamplesLet’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This means that all of your copy—your home…
- 13 Email Marketing Tips Your Readers Want You To Be Following…Now!Even after so many years, email is still going strong as one of the best ways to market your business, and its versatility is unmatched. You can use it to build trust, get important feedback, announce new features, keep customers coming back, prevent churn, and so much more. But with billions of emails going out…
- How to Write a Powerful Business Mission Statement (+15 Examples)Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s also important to have one central statement that brings everything together. Image source That’s where your business…
- 7 Traffic-Crushing Google Penalties and How to Prevent ThemGoogle is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s Webmaster Guidelines. You can incur a Google penalty by intentionally practicing black hat SEO, inadvertently through improper site maintenance, or simply due to an algorithm update….
- 7 Things to Know About the NEW Google Ads Creative StudioIt’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your audience, you need to enhance…
- Developing Your SEO Strategy – RankUp with Kerstin ReichertSubscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS Developing an SEO strategy over time is a crucial way to ensure that your site is able to compete in search and achieve its goals in the long term. The tactics that earned you success two years ago might not work in…
- June 2021 Google Algorithm and Search Industry UpdatesJune 2021 saw several significant search industry updates, with the launch of two new changes to Google’s ranking algorithms. In this post, we’ll explore: The impact of Google’s June 2021 Core Algorithm Update; The launch of the Google Page Experience update; The introduction of Search Console Insights; Discussions on the impact of poor HTML, spelling…
- How to Grow your Email List with Instagram
As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don’t realize is that they can actually use these tools to grow their email lists… - New Features: Ecommerce Payment Options and Web Push Welcome Notifications
We have three new features that are extremely quick to set up, but could mean significant growth and new revenue streams for your business. The first two have been added to your ecommerce options in our Landing Page builder: Subscriptions and Payment Plans. Now, in addition to offering a one-time payment, you can set up… - Grow Your Income with Subscriptions & Payment Plans
As an expert, you shouldn’t lower your prices in order to make more money. That’s simply the wrong direction to go in. First of all, the cost of what you offer is worth the value (otherwise no one would have bought it). Plus, you have profits to make — that’s the point of having a… - How to Start a Newsletter in Under an Hour
“Start a newsletter!” It’s an age-old recommendation. One that’s made its home at the bottom of your to-do list. Why? Because no matter how many times you hear how useful newsletters are, writing one never sounds easy. Plus, under constant pressure of more urgent priorities, writing a regular email to customers is almost certain to… - 6 Free and Low-Cost Ways to Design Facebook Ads Like a ProWhen it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills?…
- 19 Pesky Google Ads Disapprovals and How to Fix ThemUgh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status column. You. Want. It. Gone. ASAP! But how? Fear not! Today I will be diving into the following to alleviate…
- 18 Instagram Reels Ideas to Build Your Brand (With Examples!)As a business, it’s important to stay in front of your customers where they are, not where we want them to be. And with one billion monthly active users, you can bet that a good portion of your customers are on Instagram. Combine that with the fact that video content fosters more engagement, connection, and trust,…
- The Real Psychology of ColourRejoice Ojiaku This blog post was written by Rejoice Ojiaku for Impression. Rejoice is the SEO Manager at Incubeta NMPi and Co-Founder of B-Digital UK. Rejoice has worked within digital marketing (SEO) for 2+ years, after finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO…
- Responsive Search Ads: The “best practice” you should probably ignoreThere are few absolutes in digital marketing. While we might want answers in black and white, we often find that they come in a murky shade of grey. However, if there’s one thing I can be pretty much certain of, it’s that pinning assets in responsive search ads is a terrible idea for 99.9% of…
- How to maximise paid performance during the European Championships(Warning this article contains a number of direct and indirect football puns – apologies in advance) It’s that time again where jubilation and heartbreak go hand in hand and the question of is it finally ‘coming home’ is back on the agenda. With lockdown easing still in place, many businesses across the UK will be…
- 12 Revealing Post-COVID Marketing Statistics (& How to Act on Them)There is no shortage of statistics from during the pandemic, showing drastic drops and soaring growth rates as our behaviors shifted so rapidly. But we’re now halfway through 2021, well into the (dare we say it) new normal. It’s time now to look at which changes have stuck and what we can do about them…
- Life after lockdown: The reopening of retail [Webinar]We’re teaming up with our friends at Google again to help you explore opportunities online. Over the last few years, global ecommerce sales have been steadily increasing but the forced closure of bricks and mortar stores has accelerated the shift to digital by 5+ years (Think with Google). Not only has the pandemic fundamentally changed…
- RankUp #23 – SEO in Translation with Lucy PembayunSubscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS We interviewed Lucy Pembayun, founder of LEaF Translations, about the fascinating intersection of SEO and translation. Translation is a huge component of international SEO strategies but, as Lucy explains, machine translation and even human translation won’t always leave you seeing the best…
- Facebook Ads Delayed Reporting After iOS14 – ExplainedThere’s been a lot of talk about how iOS14 and Apple’s App Tracking Transparency updates will change Paid Social. If you want an introduction to iOS14 please read our blog post How iOS14 Affects Marketers. So far, the conversation has been led by Facebook, particularly how Apple’s changes will affect retargeting audiences and performance measurement….
- High-Performing Query to Keyword: A Google Ads Automation ScriptAutomatically add high-performing search queries as keywords to your paid search campaign. This script looks through your account, finds any converting search queries that would make great keywords and automatically adds them to your account. Sounds as good as it is. Why did we create this script? No matter how much keyword research you do,…
- A Guide to Digital Marketing for Professional ServicesTraditional approaches to sales and marketing once dominated in areas like law, corporate training, and financial services. However, since the pandemic hit, the imperative to adapt has seen tech and digital rise in importance on everyone’s agendas: recent Salesforce research found that 87% of professional services leaders sped up digital transformation during 2020. The past…
- After the Sale: How to Upsell & Cross-Sell More Products
The selling process doesn’t end when the initial sale is made. Otherwise, you’re missing out on a huge opportunity for additional income. That’s because of a principle called the Pareto Principle — or the 80/20 rule — saying 80% of a business’s revenue comes from 20% of its customers. And while your numbers may not… - Google Marketing Livestream 2021: What You Really Need to KnowHuge thanks to PPC experts Susie Marino and Francine Rodriguez for their collaborative efforts on this roundup! Google Marketing Live, a brief history: In 2019, we learned about Discovery Ads, Gallery Ads, and Max Conversion Value. In 2020, we learned that even Google couldn’t withstand a pandemic. In 2021, we learned that Alicia Keys hates being marketed to. All…
- 25 Lead Magnet Ideas (With Examples!) to Feed Your FunnelAs the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there’s also the whole cookieless internet thing, where first-party data collection on websites is more important…
- Apple Starts Gathering Your Personal Data in the Name of “Privacy”
Last week, Apple unveiled new Mail app privacy features for the upcoming iOS 15 and MacOS Monterey releases expected in September. Having been in the email world for 23 years, I see these changes as both good and bad. Apple’s public discussion around web privacy is good, and I applaud their efforts as an extensive… - How to Succeed in Google Ads Without Modified Broad MatchDespite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords + audience targeting. To be fair, this was always something you could do, but…
- Company Core Values: 200 Examples (+How to Establish Yours)I’ll admit it: company core values enter the cliche zone more often than not. We work together. We strive for excellence in everything we do. We put our customers first. But truth be told, there’s a reason why they’re overused. Plus, the authenticity of a company’s core values (even if authenticity is one of them) is unimportant. What matters is…
- 5 Steps to Keep Your Facebook Ads Working in iOS 14Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise. Like how to run Facebook…
- 19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes layered on top of these strategies are…
- SEO Content Readability: 5 Mistakes Your Plugin Won’t DetectTo marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing. It then makes recommendations like decreasing sentence length, using a more active voice, and…
- 37 Free and Creative July Marketing Ideas (With Examples)July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World…
- Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to KnowFor years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it’s here! Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing…
- 7 Email Copywriting Tips We Swear By (With Examples!)When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing is $42 for every $1…
- Should You Let Google Ads Apply Recommendations Automatically?Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their consumers. But truth be told, my initial post about these…
- 8 Google Ads Conversion Tracking Hang-Ups and How to Fix ThemConversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and marketing efforts. But as great as it sounds, it gets complicated. You…
- What does Nationwide 5G mean for IoT?Since the announcement of nationwide 5G, it seems that almost every day, a cellular provider comes up on the television during a commercial break to tell us that nationwide 5G is going to revolutionize the world. Now, two years after the first introduction, Americans are starting to see 5G phones and plans become more of…
- May 2021 Google Algorithm and Search Industry Updates
In this month’s Google algorithm and search industry updates post, we explore: The news that the upcoming June Google Page Experience update will apply to desktop search results as well as mobile; Google’s announcement of a new query-processing technology called MUM (Multitask Unified Model); A statement from Google’s John Mueller that there’s no need to… - OutSpeech: Darren Kingman on Digital PR Skills and the Future of the DisciplineDarren Kingman has been working in the SEO industry for many years and delivers a wide array of high quality, high results digital PR campaigns alongside his team at Root Digital (including Impression alumni George Driscoll!). We’ve got a huge amount of respect for Root and the work they do so I was delighted when…
- The Ultimate Guide To International SEOBefore we dive into international SEO specifically, it’s important to have a good understanding of international marketing as a whole. After all, international SEO is simply a tool you will use to achieve these broader international marketing goals. What is international marketing? Put simply, international marketing is the strategic process of marketing a product or…
- Impression Shortlisted for Ten Global Search AwardsWe’re excited to share that we’ve been shortlisted across seven campaign categories and three agency categories in the Global Search Awards! The Global Search Awards recognise and reward the impact PPC, SEO and Content Marketing has around the world. The awards celebrate search agencies that are transforming businesses through innovative and engaging campaigns that stand…
- How to create a landing page in 8 steps
Creating a landing page is easier than ever these days, but it can still be intimidating to get started. Like most entrepreneurs, you may be concerned about time. “How long is this going to take? Will it even be worth it?” Answers: It can take less than an hour. And yes, it’s worth it. But… - How to Get Started with Email Marketing
Whether you are launching a new business or tipping your toes into entrepreneurship for the first time, email marketing can play a huge role in your success. After all, email marketing can have a hand in so many important business tasks, like: Growing your revenue Conversing with prospects and customers Growing your audience base Sharing… - Build, Grow & Scale a Direct-Sales Business with Social Media Marketing
It used to be about long commutes, stressful corporate jobs and constant anxiety. Not anymore. Now, Brenda Ster runs a thriving coaching business helping online entrepreneurs and direct sellers create authentic relationships online. Oozing energy and passion on the latest episode of The FWD: Thinking Show, Brenda speaks about finding your ideal client, knowing where… - New Features: 2-Step Landing Pages, a Vertical Menu and Celebratory Badges
We get it. You’re working on a million things at once — in addition to marketing your business. That’s a lot of work. So, we think your tools should do 90% of the work for you. That’s why we’re constantly updating your account to make things faster, easier, and, ultimately, better for growing your business. … - 9 Proven Landing Page Best Practices to Get More Conversions
You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May. You stare at a blank canvas, willing the words flow through your keyboard. But all you see is a blank… - Get More Sign Ups with 2-Step Landing Pages
To sign up, or not to sign up? That is the question that everyone who visits your landing page will ask themselves. And a few things will make or break their decision. One thing that can scare them off? An overwhelming amount of information on your landing page. It’s a fine line to walk. Too… - How to generate more income from your existing customers using email marketing
Getting new clients in the door is important. But it’s often easier and more cost-effective to look to your existing customers to increase your revenue. Why? Because they already know, like, and trust you. They have already seen value from your relationship. In fact, the success rate of selling to a customer you already have… - New Menu Navigation Makes AWeber Easier and Faster
We’ve updated the navigation menus in AWeber. Plus, the majority of AWeber is now fully mobile responsive so you have a great experience whether you use a computer, tablet or mobile phone. Why did we set up a new menu navigation? You have a busy business to run, and marketing your business is just one… - 4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google AdsGoogle Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This is where YouTube Studio can be extremely helpful. YouTube Studio’s analytics can provide a ton of data on how organic and paid viewers interact…
- Should You Use the New Google Ads Insights Page? [Pros and Cons]It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform in an overall attempt to make the product more accessible to businesses looking to advertise. To add to these technical changes, Google has released its new Insights page from beta. For…
- The 25 Best Ways to Increase Your Online Presence in 2021 (+Free Tools)Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos (Reddit), social butterflies (Facebook), professionals (LinkedIn), and consumers (what we’re focusing on in this post). Image source So whether you’re a service-based, brick-and-mortar, or…
- 7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic. It’s one of the clearest signs yet that a “new normal” is on the horizon. Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are…
- How to Save Money With Facebook A/B Testing—No Matter Your BudgetWhether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can systematically nail down what the data says…
- 7 Truly Exceptional Content Marketing Examples You’ll Want to Model AfterI’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that I create content—I’m a content writer—and then I leverage that content in marketing campaigns. Okay, sure, that makes sense….
- 50+ Free June Marketing Ideas for Sizzlin’ Hot CampaignsJune. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your audience, it’s equally as important…
- How to Set Up Ad Scheduling RIGHT (+ the Finer Details You Need to Know)If you’re a small business in a large digital advertising space, then you know there’s one constant mantra in making your PPC work: Every. Penny. Counts! That’s right, if you want to thrive in PPC advertising, you need to stretch that budget of yours as far as you can. Like so. So, as a PPC…
- Augmented Reality Meets 5G TechnologyOne of the hot topic phrases of 2021 has been immersive technology, more specifically, augmented reality (AR). A main contributing factor to the rise of interest and implementation from digital marketers has been the opportunities that 5G creates for the augmented reality industry. In the Wax Marketing Blog’s first installment of the 5G Experience series,…
- Impression Wins PR Award from The Drum RecommendsWe’re proud to announce that we have won the Public Relations (PR) award at The Drum Recommends Awards for Marketing and Advertising 2021. These awards can only be won through the high regard of our clients and they are different from the other awards that we enter as they are based purely on client feedback….
- April 2021 Google Algorithm and Search Industry UpdatesIn this month’s search industry update, we delve into: Google’s Product Review update Why is Daily Mail suing Google? When has the Page Experience Update (Core Web Vitals) been postponed to? Google Search Console’s improved Performance reports DuckDuckGo’s plans to block Google’s FLoC The new Apple App Tracking Transparency feature on iPhones and iPads for…
- Introducing AWeber Badges!
We love celebrating our customers and your awesome achievements. We often share your stories right here on the blog, or highlight them in our social media feeds. And it’s quite common to see our team members sharing your stories multiple times a day in our team Slack channels. We’re always looking for new ways to… - Access to Smart Designer & Landing Page Copying is Now Easier Than Ever
Raise your hand if you feel like you’re always busy. Now, I don’t have magical abilities or anything, but I’m willing to bet you raised your hand. We get it. Running a business is hard work. So we want to do as much as we can to take work off your plate. That’s why we’re… - New Features Now Available: Create Logos, Promote Your Newsletter on Facebook, and More!
It’s our mission to help you create remarkable connections with your audience, so you can grow your business and live the life of your dreams. That’s why we’re always working on adding incredible features in AWeber that help you work smarter. We just made a few brand new updates — now available in your account… - Summer GIF Guide — New GIFs for 2021!
One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your… - 8 Tricks to Come Up With Unique Blog Ideas—Fast!We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some unique blog ideas—fast. In this…
- Everything You Need to Know About Starting a Blog
Whether you love writing — or hate it — blogging can be a powerful growth engine for your business. But if you’ve never had a blog before, starting can feel overwhelming. There’s so much to think about: writing, SEO, keywords, site maps, web hosting — the list goes on. That’s why I wanted to speak… - What to Know BEFORE You Sell Your Small BusinessDeciding whether to sell your small business is a complex process that impacts not just your professional life, but in all likelihood, your personal life as well. After all, you’ve devoted time, effort, and resources to build, grow, and promote your business. While we can’t offer one single list of criteria to help everyone decide…
- How do you diversify your candidate pool?As part of our Representation in Tech series, we have explored how hiring managers can diversify their talent pool when recruiting. There has been plenty of insightful discussions and pieces of content which detail the actions that companies and agencies in digital should take in order to create more diverse industries and lower the barriers…