Category: Marketing Blog

The modern search engine results page (SERP) landscape is ever evolving and moving increasingly towards a user-centric experience across a range of devices. SERP features deliver succinct information aligning with the user’s intent and they show no sign of exiting the SERPs anytime soon. Targeting SERP features should become an integral part of any SEO…

Bing’s universal event tracking tag (UET) used in Microsoft ads is a tag that goes across all accounts & campaigns as long as they are all under one customer shell (one website). This tag is multifunctional and allows you to track all of your online conversions along with many other functions like targeting remarketing lists…

Ben and Edd are joined by Chloe Fair, SEO strategist here at Impression, for the fourth episode of RankUp. Chloe has gained experience in several fascinating areas of SEO by working with some of Impression’s biggest clients, including international SEO and SEO for ecommerce sites. She joined the podcast to discuss both topics. There are…

Writing category and product descriptions is a vital, yet often-overlooked skill. It’s something that everyone involved with SEO for an ecommerce website is likely to encounter at some point. Perhaps you’re here because you’re just now encountering category and product description writing for the first time. If so, welcome. Or perhaps you’ve done it a…

The Innovation Challenge: Balancing the Basics in the Age of Innovation In the ever-evolving world of digital marketing, there are many new trends and technologies to keep on top of and it’s easy for us, as digital marketers to have our heads turned by the newest innovations. Now more than ever, it’s vital to ensure…

This guide should persuade any non-believers of link building of its effectiveness in an SEO strategy. When reviewing SEO strategies, we notice that link building is often seen as a “last resort” or only considered a few months after technical and content changes have been tackled. In reality, auditing yours or your client’s backlink profile…

We’ve seen another busy month for industry and Google Updates in May 2020. The May 2020 Core Algorithm Update finalised rolling out, Google announced a new ranking factor in 2021 to improve the user’s overall page experience and Google has seen to be suggesting searches based on users’ recent activity. Google May 2020 Core Update…

If you’ve read my recent blog, ‘Introduction To Search Ads 360’ or you’re familiar with the platform itself, you’ll be aware that by using Search Ads, you can manage multiple ‘engines’ within one place – which is really useful when managing a large advertiser account as you can combine data from multiple engines to review…