Good data enables you to make decisions about which marketing channels are working for you, and where to invest budget, so it’s essential that your marketing data is complete and accurate. By improving the implementation of your analytics package, you will improve the level and accuracy of your data for which you can use for future marketing decisions and investments.
We’ve created an extended document to walk you through a deep-dive of your Google Analytics setup. It includes commentary for each of the aspects you should consider when reviewing your own Google Analytics configurations, with our suggestions where appropriate, too.
The guide covers areas such as general configuration, Google Tag Manager implementation, an overview of advanced features and a list of key tools to use for your Google Analytics audit.
Download our step by step guide for guidance on setting up your Google Analytics below.
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