Author: admin

If 152 million cards are sent on Mother’s Day each year, I can only imagine how many Mother’s Day Instagram posts are published. And how many collective hours are spent coming up with the perfect caption. Mother’s Day is different for every business audience, and on an individual level it can vary from joyful to…

M-A-Y. These three letters, when strung together in that order, represent many things: A lovely first or last name. Who it’s gonna be, according to N’Sync. An expression of possibility or permission. A month bursting with creative and compassionate marketing opportunities That’s right. I’m not just talking Mother’s Day or Cinco de Mayo. There’s National…

Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. All Recent AWeber Updates Jump directly to an update: 04/07/2022 New Look for the Message Editor 03/22/2022 Quick Actions Menu 03/22/2022 Keyboard Shortcuts 03/09/2022 Dynamic RSS Feeds 12/15/2021 PayPal…

Everything these days appears to either be “smart” or have some form of “machine learning” involved. Whether it’s a phone, a TV, or a fridge, our transfer of power to the machines may be well on its way. This technocratic trend has driven forward everything in the digital world and the marketing industry is certainly…

This post was co-written by Susie Marino and Kristen McCormick. As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem. Back in the day, we probably would have tried the same trick above. But while we still hate…

Developing a strong unique selling proposition is one of the best ways to get better results from your marketing. Getting your unique selling proposition right will also help you define your overall marketing strategy. It will make all your marketing efforts easier. What is a unique selling proposition? Basically, your unique selling proposition (USP) answers…

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you more customers. What often comes after that? More traffic to their site. In fact, 61% of marketers say their biggest challenge is generating traffic and leads. There are many ways you can increase traffic to your website,…

Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we’ll show you: Why re-engagement email campaigns are important How to write effective re-engagement emails 10 great re-engagement email examples But first, let’s talk about decay. Specifically, email list decay.  Email list decay (aka “email address…

Although minorities make up 30% of the U.S population, only 18% of U.S. businesses are minority-owned. Clearly, even though diversity has become a topic of focus over the last two years, it is still harder for minority-owned businesses to get started, obtain loans, and stay afloat. Minority-owned business face higher loan rejection rates.  But there…

Calls to action have come a long way… Okay, maybe not that far for every brand, but in general, our ability to test and measure has enabled us marketers to get more creative with our messaging. A while back, we shared some kick-ass call to action examples. Don’t get me wrong—they’re still good enough to…