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A wise person once said, “We’re all in the same room—the room for improvement.” That couldn’t be more accurate when it comes to websites. But while we should always be brainstorming ways to improve their performance, it’s not always easy to spot problem areas or opportunity gaps on our own. Image source That’s where website…

Fact: Email marketing returns $40 for every $1 spent. It’s no wonder it’s one of the top marketing channels in terms of ROI. But whether you’re prospecting, onboarding new users, saying thanks, or making a big announcement, staring at your cursor in a blank email is where all too many of us find ourselves. Luckily,…

I never shy away from expressing my love for YouTube Ads. I strongly believe they are one of the most cost-effective ways to build brand awareness or stay in front of a target audience. But as much as I love video campaigns in Google Ads, I also admit they are not perfect. There are certain…

Have you ever received an email with a “do not reply” address like noreply@example.com or do-not-reply@example.com. I don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them. If you’re being disregarded based on the email you send from, you’ve…

Despite challenges from Apple iOS updates over the past year, Facebook continues to be a lucrative platform for brands to reach, engage, and convert customers. Just how lucrative? Well, for starters, it’s the cheapest social media advertising channel (apart from Twitter, whose popularity pales in comparison). But to officially answer that question, we’re going to…

Elizabeth Resnick is a double certified health coach and the owner of Happy, Healthy, and Hot — where she coaches successful women (and some men) on weight loss and fitness, focusing on the building blocks of a healthy lifestyle. Her audience comes from social media, but she makes money by selling 90-minute intensive — one-on-one…

Not only have 25% of brick-and-mortar stores launched ecommerce sites since the pandemic started, but it’s predicted that 95% of all purchases will be via ecommerce by 2040. The bottom line? Ecommerce is here to stay, and businesses who want to stay afloat will need to stay on top of ecommerce trends and technology. So…

Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years, Google has made additions and improvements to the platform, it announced last week that it will be making a removal: On 1, July 2023, one of its most common instances of Google Analytics (Universal Analytics) will…

So, the problem is not that there is a lack of innovative businesses out there that are the best in their class—but they lose their cred when they describe themselves as such. And I’m not saying the words “improve” and “effective” are wrong (I use them all the time)…they’re just, not very interesting. So when…

There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. How? Because once you know exactly what your subscribers want, then you know what to give them. No more guessing about “would they like this thing, or…