The brain. It is the control center for every process in your body, every feeling you have, every movement. It’s fascinating to think about how many commands and signals it sends and receives every day. But with so much to do, and at such a fast pace, your brain is always looking for ways to get…
Author: admin
5 Ways to Personalize the Ecommerce Customer Journey for Better Returns
As people have adapted to an uptick in at-home working, online engagement has surged. In 2020, retail ecommerce sales grew 27.6% year over year, which totals $4.3 trillion. This opens up opportunities for ecommerce businesses but also presents the challenge of standing out. If you want to improve your customers’ experience, cultivate a connection with them,…
Keyword Research Tips for SEO
Keyword research and analysis form the foundations of your on-page SEO work. These processes are all about investigating search demand: before you create content on your site, it’s important to understand which terms users are searching for online and what they’re actually looking to find when they enter them into a search engine like Google….
How to Split Test Subject Lines Like a Newsletter with 2.5 Million Subscribers
Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which subject line your audience was more drawn to opening. This is how the most successful marketers optimize their open…
2 Steps to Get Repeat Sales with an Etsy Newsletter
Over the past year, the number of sellers on Etsy grew 61%. Whether you are a part of that 61% — or have been an Etsy seller for years — there’s now a lot more competition for customers’ attention on Etsy. That’s why building your own audience outside of the platform is so important. But…
Are You Ready for Mobile-First Indexing? 5 Things to Check Now
The recent history of “mobile-first” algorithm updates is a busy one. Over the last several years, Google has made a deliberate effort to not only return more accurate search results for queries made on mobile devices, but also to prioritize rankings based on which websites perform best on mobile devices. We had Mobilegeddon back in…
March 2021 Search Industry & Algorithm Updates
March was another busy month in the world of search and digital marketing. From the introduction of Google’s new tracking solution to Bing’s latest SERP feature updates, there’s lots for catch up on. We’ve summarised the most important updates from March below, and have marked them as either very important (red), important (amber) or slightly…
The Future of Paid Search [Webinar]
According to our own research, paid media channels are predicted to be the most effective form of online marketing this year with a high proportion of businesses planning on increasing their investment in paid marketing tactics. With this in mind, and the fact that 87% of marketers agree that more people will shop online in…
BrightonSEO: Our Round Up from March 2021
BrightonSEO has come and gone once more with one of its best sets of talks yet. It was the second online-only conference due to the COVID-19 pandemic and a group of the Impression team attended a variety of talks. We discussed the ones we watched and what we learnt from them. About brightonSEO BrightonSEO is…
Design Beautiful Email and Landing Page Images with Canva and AWeber
One of the biggest marketing challenges small businesses face is creating beautiful, custom images that don’t break the budget. But if you’re not a designer by trade, whipping up beautiful, custom images for your marketing can feel impossible. Without tools like Photoshop, and skills to make Picasso green with envy, it can feel like a…