Hi! I’m Rhianne, I’m an SEO Executive at Impression and today I’m going to be talking about 5 ways you can increase your organic rankings. So by the end of today’s video, you should be able to come away with some useful tips, tricks and tools to help you with your SEO efforts – let’s…
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How Digital Underpins Your Wider Marketing Strategy [Video]
Hi there, I’m Nav Evans and I work at Impression in the Client Success Team. In this short video, I’ll be talking about how digital marketing should underpin your wider marketing strategy in order to seize growth opportunities and boost revenue. You’ll learn about how the lines between traditional vs digital marketing are blurring, and…
Value Beyond Revenue [Video]
Introduction Hello and welcome to an Impression video on adding value beyond revenue as a digital marketer. My name is Ben Garry and I’m a content specialist, which means I work in our SEO team with a particular focus on content strategy, writing and optimisation. What we will cover In this video, I’m going to…
Digital Marketing Stats to Inform Your Strategy in 2021
How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run! So,…
How To Create Your First Email Course or Email Challenge
Has your email list stopped growing? Can’t figure out what’s going on? It’s called the subscriber growth plateau and it happens to the best of us. Simply saying, “sign up for my email newsletter” isn’t going to do the trick anymore. Your offer has to give if you want to get. Developing a compelling email…
Using a Smartphone to Create Professional Videos
Being stuck in your house does not imply that you cannot film professional-looking videos. While video creators are no longer able to go to the studio on a daily basis, travel across the world, or shoot freely in any given location other than one’s own homes, it is possible to create attractive videos with the…
Responsive Search Ads Are the New Default in Google Ads: What You Need to Know
If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign….
How the Internet of Things is Revolutionizing Healthcare
The challenges of the COVID-19 pandemic completely upended the way healthcare is administered in the United States and around the world. Experts believe one silver lining to the pandemic is the acceleration of revolutionary advances in medicine and medical care. If there’s anything to expect from a post-pandemic world, it’s a significant change to many…
Why You Should Delete a Bunch of Your Email Subscribers Right Now
You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders. In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be. That’s…
International Women’s Day 2021
To celebrate International Women’s Day in 2021, we asked our colleagues at Impression to share their thoughts on what the day means to them, what empowers them and what they would like to see from the industry to achieve better equality. We join the world in recognising this day and appreciating the achievements which women…