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Get More Bottom-Funnel Conversions With These 6 Expert Strategies
For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for quite some time. The proper way to take the passive interest of an individual and amplify that over time through a series of actions, so that they inevitably become a paying customer has (understandably) consumed the minds…
CRO fixes you need to make before Black Friday
Black Friday represents a huge opportunity for businesses that sell products online. This year we’ve already seen a notable shift in the way consumers shop, heading online as a result of the ongoing pandemic. Although high street stores are now open, it’s likely that consumers may feel more comfortable shopping online as we continue to…
‘Tis the season: The ultimate guide to planning holiday emails
2019 marked the first-ever trillion-dollar holiday shopping season, but does that mean the 2020 holiday shopping season will be merry and bright, too? Even amidst the pandemic, experts expect the majority of consumers to turn to online shopping this year. In fact, ecommerce sales are expected to grow by 25%-35% year-over-year. With shoppers hesitant to…
The 17 Best Display Ads of 2020 (And Why They Work)
Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display ad click-through rates (CTRs) are, on average, a fraction of search ad CTRs—the reason being that…
The Use Of Automation In PPC
Automation is simply giving most of the control to Google’s or Bing’s algorithms to help determine where you can best achieve the KPIs & goals set for the account, or campaign. It can be utilised across different channels, search, display & video. Most people will assume automation means automatic bidding strategies but it can be…
10 Best Ecommerce Tools to Sell More with Email Marketing
Did you know 80% of retail professionals say email marketing is their most significant customer retention driver? Plus, it costs 5 times as much to attract new customers than to keep existing ones. That’s where email marketing becomes a vital tool to growing your business. But we’re willing to bet that email marketing isn’t the…
10 Reasons Video Hosting Platforms Are Crucial for Driving Revenue
Video killed the radio star, and now it’s on to its newest target: traditional internet content. In fact, by the end of 2020, more than 80% of all consumer web traffic will be video. Fittingly, B2B companies have begun ramping up their video marketing initiatives: 71% of B2B marketers now produce videos as a part…
Impression Shortlisted in 2 Categories in The Drum Recommends Digital Awards
We’re excited to announce that we are officially a finalist in The Drum Recommends Digital Awards! Shortlisted agencies are the highest-rated in digital by clients. Unlike other awards, there isn’t an entry template to complete, being nominated and winning can only be achieved as a result of the ratings and reviews left by our clients….
Media Sensationalism in a Not-So-Sensational Time
-with Ayanna Mehta Now that the media has shape shifted into a constant, chaotic news cycle, consumers have to constantly alter their methods for seeking out accurate news and information. Ever evolving to remain relevant (profitable) media organizations continue to adapt and redefine new ways to get revenue – and media sensationalism is typically at…