For this episode of our digital PR podcast Outspeech, we invited Laura Hogan from Birmingham based PR agency Jellybean to discuss the latest events in our industry and her thoughts on the blurring lines between traditional and digital techniques. Traditional PR tactics in digital PR One of the things we discussed with Laura was the increasingly blurred line between…
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Create urgency this Black Friday with dynamic countdown ads
2020 has been a testing year for most businesses, which has made events such as Black Friday even more important in ensuring businesses get that much needed sales boost. Therefore, businesses need to be on their A game when it comes to their Black Friday Google Ads Campaign – and Countdown Ads should be a…
7 Merchandising Questions You Need to Answer Before Black Friday
Merchandising is the practice of displaying and showcasing your goods in a way which is appealing to your audience and that manages stock levels effectively. It is a powerful lever that eCommerce businesses can use to their advantage to increase conversion rates and the surge of online shopping expected over Black Friday weekend needs to…
What Makes a Good Black Friday Deal?
You are more likely to get injured on the high street on Black Friday than any other shopping day during the year, so it comes as no surprise that ecommerce sites are becoming increasingly popular for shoppers to grab their annual bargains. Black Friday is approaching, and with that in mind so are the campaigns…
PPC for Black Friday: Top Tips for 2020
Black Friday is unlike any other time for PPC advertisers. 51 weeks of the year is spent carefully adjusting campaigns, measuring results, and assessing the impact of every optimisation. But when Cyber Week hits, PPC becomes all about evolving and reacting… fast. But that doesn’t mean Cyber Week has to be frantic. With the right…
Expansion of our CRO offering
We’re delighted to welcome CRO consultant Richard Chapman, previously director of web and conversion at Lichfield-based agency ClickThrough Marketing, to Impression. CRO (conversion rate optimisation) is a powerful tactic that drives more conversions for every website visitor. The aim of CRO is to take a data-driven, experiment-led approach to maximising conversion rates – making businesses…
Apple updates to IDFA – what changes can we expect?
The debate around access to data is one that has raged on for a while and with Apple’s update to iOS 14 coming into force in 2021, the spotlight has well and truly been focused upon how data is collected, sold and used. The main takeaway with the Apple update from an advertisers perspective is…
How to Prepare Your On-Site Content for Black Friday
Black Friday is on its way. You’ve weighed up the Black Friday vs Cyber Monday debate and started thinking about the great deals and exclusive discounts you’re going to offer your customers over the retail holiday. Your business may be prepared, but is your on-site content? As the Black Friday weekend marks the start of…
September 2020 Google Search Algorithm Update & Industry News
September was a busy month for Google and the search industry. We had a Google search algorithm update, Ahrefs released a new free tool and there were plenty of other announcements from Google which have affected the search landscape and digital marketing industry. Read on for a breakdown of the biggest updates this month and…
Site Migration Tips
In the most recent episode of RankUp, our SEO podcast, hosts Ben and Edd interview senior SEO strategist Ian Humphreys. The 10th episode in the series focuses on Ian’s area of expertise – site migrations. The podcast was a topical session, making the most of Ian’s specialist knowledge and giving him the opportunity to share…