On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.
So far on the podcast, we’ve talked through many marketing tactics with our in-house experts, ranging from creating your website and getting your personas created to specifics in paid ad auctions and ad copywriting, and many more in-between. So far, the majority of our conversations about search engine marketing have been about paid advertising tactics. And while paid search marketing is an extremely important part of a business’s marketing mix, we would be remiss if we didn’t spend some time discussing the organic side with search engine optimization.
Search engine optimization helps pages on your website rank well on search engines like Google and Bing so you can increase both the quality and quantity of your website traffic. SEO is a largely free tactic that will allow Google’s algorithm to intake your website content and rank it for a search query, based on the information on your website and the search itself. While in PPC you pay to have your link and headline show up at the top of the first page of the SERP, SEO is what powers the organic listings below the ads at the top of the page. So how do you get started in optimizing your website for SEO?
In this episode, WordStream’s in-house SEO manager Gordon Donnelly breaks down:
- The essential elements of starting out in SEO.
- Tips for optimizing your site.
- Tools for keyword research.
- Resources to help keep you up to date with changes.
And more! You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, and follow the podcast’s Twitter account for episode releases, ask the hosts questions, and join in on the conversation.
About the podcast:
The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.