Many marketing managers will already be confident in successfully implementing and managing traffic acquisition based campaigns through well known digital marketing channels such as Paid Search, SEO and Digital PR. Conversion-rate-optimisation (CRO), however, is a service that is still a bit of an unknown for some, requiring consultancy and expertise to get it off the ground effectively.
Join Impression for a live 60 minute webinar where we will share tips and guidance on ways to get started with CRO. Covering how to begin with a solid foundation through to winning a/b tests and ways to give your acquisition based campaigns an ROI boost with better conversion rates.
There will be a live Q&A following the webinar, but if you have any burning questions, please submit them in advance to firstname.lastname@example.org.
- The tools and skills you’ll need to effectively apply CRO
- How to create your CRO strategy
- How to plan your CRO strategy
Who should attend:
This session will be delivered at an introductory level and will be relevant for you if you are a digital marketer who:
- Has never applied CRO before
- Has performed some a/b testing but with varying results
- Wants to get more from your current online strategy through the means of CRO
This webinar will take place at 11am on the 1st December.