The recent closure of bricks and mortar stores across all industries has led to a significant increase in online shopping, and few verticals have been affected by this more than fashion. It is expected that this trend will continue long after stores are allowed to reopen, therefore understanding the challenges and taking advantage of the opportunities present will be crucial to the success of any brand’s online presence.
In this 30 minute live webinar, we will outline some of the changes and challenges that fashion brands are facing before discussing three opportunities to take your company’s paid media strategy to the next level. These will consist of:
1. Expanding shopping campaigns to boost high-intent non-branded traffic
2. Utilising dynamic retargeting to get returning users over the line
3. Developing an integrated multi-channel strategy to target users at every stage of the funnel
Expect to leave with actionable steps to take immediately to increase your brand’s online presence as well as some longer-term strategic considerations which will tie in with your wider digital strategy!
This webinar will take place at 10am on Tuesday 28th July.
There will be a live Q&A to follow the 30 minute webinar, but if you have a burning question that you’d like to submit in advance, send it to luke.northbrooke@impression.co.uk.
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