It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money…
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What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea…
11 Email Newsletter Best Practices
Launching an email newsletter can be a great marketing strategy for your growing business. Not only does an email newsletter give you a unique opportunity to connect with your customers, but a well-crafted newsletter can even drive sales and boost website traffic. Meanwhile, an email newsletter can also help to establish your company as an…
Expanded Text Ads Are Over. Here’s What It Means
Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on August 31, Google announced that it is sunsetting ETAs as of June 30, 2022. Reactions…
Guide to Successful Email Marketing Campaigns: 7 Best Practices
Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention. Email marketing is a powerful tool when used correctly. But, if you don’t follow email campaign best practices,…
Buy or Connect a Custom Domain to Make Your Landing Page Professional in Minutes
Setting up a landing page is one of the fastest ways to create a web presence. All you have to do is pick a pre-designed template, then add your logo, business details, and contact information. Click publish and your page is live! But the URL of your page will look like this: https://yourname.aweb.page/p/4a6e75a4-cb74-4202… It’s not…
Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten, in a detrimental way. We, too, noticed this, as one of our top trafficked pages took a big hit from…
How to Improve Google Shopping Ads ROAS with Priority Bidding
Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s called the priority bidding structure….
157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your hashtags, you’ll want a more strategic approach to ensure you’re getting the right visibility and building a memorable brand. This means using hashtags that are…
Accept Payments in 100+ Currencies with AWeber Ecommerce
At AWeber, we’re proud to be an international company helping customers connect with their audiences around the world. So we’re excited to announce that you can now accept payments on your landing pages in over 100 currencies. Why did we add 100+ currencies? This is one of the most requested features since we launched our…