Evolution in Marketing Perspective
Marketing in Regression
Holiday shoppers who are trying to find that perfect gift for their loved ones — something unique and thoughtful — turn to Etsy. Make sure you sell the most you can on your Etsy store this season! Customers are spending more on Etsy Shoppers spent $3.3 billion on Etsy from October to December 2020, a…
It’s that time again — Halloween, Thanksgiving, Black Friday, Christmas… Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email subject line. Every holiday is an excuse to run a promotional deal, launch and sell new products, and check in with your customers. People are expecting to…
Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳. Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what I’m…
Looking to boost the results of your email marketing? Adding social proof to your emails is proven to make readers more likely to click, call, sign up, and buy. Let’s assume you either have or plan to set up a sign up page, autoresponder, welcome series, and/or promotional email strategy. You can include social proof…
Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are better than a Google search result because they’re already vetted, already trustworthy—and I’m not alone…
How to calculate conversion rate In most analytics softwares including Google Analytics, your website’s ecommerce conversion rate is calculated by the number of transactions divided by the number of sessions. Therefore, to calculate your conversion rate: Transactions / sessions = conversion rate The key thing to remember here is that it is not based on…
Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has caused fascinating changes in open rate metrics. The most interesting of which is the change in behavior of when we see opens being detected. Let’s dive into a few charts using data from hundreds of millions of delivered messages. Below you’ll see the raw volume…
When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in terms of expertise—up until recently. Google has yet again stirred the pot by releasing changes…
Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some brain gymnastics no matter how experienced…
We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking. So in this post, we’re going to cover: What content freshness is and how it’s measured. When content freshness is…