Evolution in Marketing Perspective
Marketing in Regression
Whether you want to leave behind your 9-5 or earn a little extra from a side hustle, there are so many creative ways to make money these days. You already know all about selling products and services from your landing page. Maybe you’ve considered setting up a membership service and selling subscriptions. Or maybe you’ve…
Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain clients are just used to…
It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or another), making effective marketing to your target customer more and more difficult. On top of that, average costs of…
Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and covers. In other words, I enjoy content audits. But not everyone does. In fact, many see them as tedious, time-consuming, and overwhelming. Which they…
Email is one of the best tools you have for convincing and converting your leads. But, if you aren’t following best practices for writing emails, you can quickly find your content is considered spam and largely ignored. Think about your own inbox. How many emails are you giving a second glance because of a creative…
How far in advance should your business prepare for Black Friday? To really make the most of the holiday season, the most prepared ecommerce businesses will already be devising their strategies for Black Friday. Now really is the perfect time to consider how you’ll create campaigns to best capture consumers’ attention, how you’ll stand out…
In July 2021, Google announced that the July 2021 Core Algorithm update is now fully rolled out. Aside from that, there were several other algorithm and search industry updates. In this post, we’ll explore: The introduction of Google’s Link Spam Update; The implementation of an expanded ‘About This Result’ feature; The removal of Google’s AMP…
Looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has tons of benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have a lot of experience. Still not convinced? Explore some…
Podcast consumption is on the rise. As of April 2021, there are over two million active podcasts. Two. Million. Insert jaw drop here. On top of that, advertisers are willing to spend more on the medium, with podcast ad spending expected to hit $1.33 billion in 2021. More staggering, that number is expected to hit…
This past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need of a lot of TLC. If you haven’t been paying attention, let me break the news: materials are very expensive these days. Headlines screaming about lumber and glass prices and delays in the supply chain…