Author: admin

As a business owner, you’ve probably accumulated a lot of valuable industry knowledge over the years. What you might not realize is that people are often willing to pay good money for that type of knowledge. Have you ever thought about creating and selling an online course to share your expertise with the world?  If…

Security: every business needs it. Not every business prioritizes it. But just this month, Google announced a plan to make it even easier for brands to send secure email — helping their recipients feel confident they’re getting mail from you (and not someone pretending to be you). Google’s announcement is about its support for BIMI…

Back to school is a big sales opportunity. Whether you sell something to students or not, this is a time when many people are making purchase decisions. According to Mastercard SpendingPulse™, which measures retail sales across all forms of payment, U.S. back to school sales are expected to grow 5.5% from 2020 and 6.7% from…

Sometimes coming up with the perfect opt-in incentive to grow your email list can be difficult. It can require a mix of research, experimentation and patience. But once you’ve honed in on an incentive your audience loves, your email list can start growing by leaps and bounds. For Paul Kirtley, creator of the popular bushcraft…

This is the year of the email. Or, at least it should be: One research firm is predicting that 225.3 billion emails will be sent every day this year – which is a five percent increase from previous years. And there’s a reason for this increase in sending: We love emails. In fact, 72 percent…

Anyone who’s tried to sell something online knows how intimidating it can be. Most online sales platforms require designing an entire website, setting up complex systems, and spending a lot up front. Creating a fancy website from the ground up — or relying on costly ecommerce platforms — aren’t the right solutions.  If your time…