Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars. This means that all of your copy—your home…
Author: admin
13 Email Marketing Tips Your Readers Want You To Be Following…Now!
Even after so many years, email is still going strong as one of the best ways to market your business, and its versatility is unmatched. You can use it to build trust, get important feedback, announce new features, keep customers coming back, prevent churn, and so much more. But with billions of emails going out…
How to Write a Powerful Business Mission Statement (+15 Examples)
Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s also important to have one central statement that brings everything together. Image source That’s where your business…
7 Traffic-Crushing Google Penalties and How to Prevent Them
Google is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s Webmaster Guidelines. You can incur a Google penalty by intentionally practicing black hat SEO, inadvertently through improper site maintenance, or simply due to an algorithm update….
7 Things to Know About the NEW Google Ads Creative Studio
It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your audience, you need to enhance…
Developing Your SEO Strategy – RankUp with Kerstin Reichert
Subscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS Developing an SEO strategy over time is a crucial way to ensure that your site is able to compete in search and achieve its goals in the long term. The tactics that earned you success two years ago might not work in…
June 2021 Google Algorithm and Search Industry Updates
June 2021 saw several significant search industry updates, with the launch of two new changes to Google’s ranking algorithms. In this post, we’ll explore: The impact of Google’s June 2021 Core Algorithm Update; The launch of the Google Page Experience update; The introduction of Search Console Insights; Discussions on the impact of poor HTML, spelling…
How to Grow your Email List with Instagram
As a small business owner, you already understand the importance of optimizing your marketing budget. And while there’s no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don’t realize is that they can actually use these tools to grow their email lists…
New Features: Ecommerce Payment Options and Web Push Welcome Notifications
We have three new features that are extremely quick to set up, but could mean significant growth and new revenue streams for your business. The first two have been added to your ecommerce options in our Landing Page builder: Subscriptions and Payment Plans. Now, in addition to offering a one-time payment, you can set up…
Grow Your Income with Subscriptions & Payment Plans
As an expert, you shouldn’t lower your prices in order to make more money. That’s simply the wrong direction to go in. First of all, the cost of what you offer is worth the value (otherwise no one would have bought it). Plus, you have profits to make — that’s the point of having a…