Evolution in Marketing Perspective
Marketing in Regression
“Start a newsletter!” It’s an age-old recommendation. One that’s made its home at the bottom of your to-do list. Why? Because no matter how many times you hear how useful newsletters are, writing one never sounds easy. Plus, under constant pressure of more urgent priorities, writing a regular email to customers is almost certain to…
When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills?…
Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status column. You. Want. It. Gone. ASAP! But how? Fear not! Today I will be diving into the following to alleviate…
As a business, it’s important to stay in front of your customers where they are, not where we want them to be. And with one billion monthly active users, you can bet that a good portion of your customers are on Instagram. Combine that with the fact that video content fosters more engagement, connection, and trust,…
Rejoice Ojiaku This blog post was written by Rejoice Ojiaku for Impression. Rejoice is the SEO Manager at Incubeta NMPi and Co-Founder of B-Digital UK. Rejoice has worked within digital marketing (SEO) for 2+ years, after finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO…
There are few absolutes in digital marketing. While we might want answers in black and white, we often find that they come in a murky shade of grey. However, if there’s one thing I can be pretty much certain of, it’s that pinning assets in responsive search ads is a terrible idea for 99.9% of…
(Warning this article contains a number of direct and indirect football puns – apologies in advance) It’s that time again where jubilation and heartbreak go hand in hand and the question of is it finally ‘coming home’ is back on the agenda. With lockdown easing still in place, many businesses across the UK will be…
There is no shortage of statistics from during the pandemic, showing drastic drops and soaring growth rates as our behaviors shifted so rapidly. But we’re now halfway through 2021, well into the (dare we say it) new normal. It’s time now to look at which changes have stuck and what we can do about them…
We’re teaming up with our friends at Google again to help you explore opportunities online. Over the last few years, global ecommerce sales have been steadily increasing but the forced closure of bricks and mortar stores has accelerated the shift to digital by 5+ years (Think with Google). Not only has the pandemic fundamentally changed…
Subscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS We interviewed Lucy Pembayun, founder of LEaF Translations, about the fascinating intersection of SEO and translation. Translation is a huge component of international SEO strategies but, as Lucy explains, machine translation and even human translation won’t always leave you seeing the best…