Author: admin

Whether I’m looking for a new mascara or a new couch, I start my search by telling people I’m looking. I ask friends what they’ve bought, if they like it, and—most importantly—if they’d recommend it. If I don’t have luck this way, and it’s a big purchase I’m stuck with (like a couch or mascara)…

Anne Nordhaus-Bike is an expert at the small business marketing game — she and two colleagues started her first (paper!) newsletter in 1983. And she spent years in consulting, serving business owners in communications and marketing. Now, Anne has her own business combining her interest in astrology with her skills as an artist. And the…

Over the past week, all of us at AWeber have been actively following the humanitarian disaster and war unfolding in Ukraine and share a sense of immense sadness. Our hearts and thoughts are with the people of Ukraine who are looking for safety, security, and a quick end to the invasion of their country. We…

Trying to come up with the perfectly creative, unique, funny, or cute St. Patrick’s Day Instagram caption? Thinking cap not doing it for you? Good news for you: If you’re reading this post (and not the generic “Kiss me I’m Irish” lists out there), you can rest assured you’ll be able to come up with…

For those who are conversion-focused in their paid search strategy, maximizing the profitability of your advertising efforts is a top priority. Google offers a variety of Smart Bidding strategies that can allow you to drive more conversions at a cost you are comfortable with. However, if you want to take that strategy to the next…

We’re huge fans of using interactive content in email. Whether you’re trying to improve your campaign, tell a story, or simply add a bit of flair to the inbox, interactive content is the way to go. And one of the easiest ways to do so is by adding animated GIFs to your emails. Let’s take…

This article isn’t written to convince you of the benefits of using email marketing. You already know that “the money is in the list,” and that email marketing has an ROI of over $36 for each $1 spent. In this article, we take a look at 13 ways to build an email list so you…

Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1) Instagram Stories are important for social media marketing and 2) you need to post every other day—potentially more than…

March marketing is basically St. Patrick’s Day, Mardi Gras, and March Madness, right? Wrong. In fact, there’s a national day in March for that… But what a good thing to be wrong about, right? Read on for: A full list of March awareness causes, holidays, and national days. Over 52 creative March marketing ideas for…

Aside from their granular targeting, one of the reasons Facebook ads work so well is their visual experience. You can’t escape the cookie-cutter search ad format, and try as they might, display ads just can’t quite match the clean and smooth nature of Facebook ads. But in being the least disruptive, this also means they…