Evolution in Marketing Perspective
Marketing in Regression
I wish I could tell you that I have always been an environmental warrior. But my story is a more common one. I’ve always done my best to care for the environment. I cycle, walk or take public transport as much as I can. I use my refillable water bottle and tote bags to avoid…
Ever since a global pandemic exploded the ranks of remote workers in a matter of a few weeks, folks have been turning to longtime remote companies like Buffer for answers. We wish we had them. Buffer has been fully remote for almost 10 years, but this is not normal remote working. We know remote, and…
As an always-evolving company, Buffer has shared a lot of our successes and failures along the way — and we view each of these ups and downs as chances to learn and grow. One area we’ve experimented with deeply in the past year has been onboarding – how we bring new teammates on board. In…
For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values. Branded merchandise has a vast footprint on the environment — in terms of production, shipping, employment practices, and distribution — so…
Before I worked in a remote team, I was a freelancer and never needed to collaborate with teams very much. The way I used my calendar back then was pretty basic; maybe a birthday here and there. But when I joined Buffer in 2015 that suddenly changed. The more I grew as an engineer and…
It has become apparent that now is the time to start investing in native advertising; spending in native advertising reached over £6bn in 2019 and is set to grow around 25% by 2023 (source, Microsoft Ads). Dedicating time and budget into native advertising is going to have a greater chance to improve a company’s reach….
We ran a webinar earlier this week (catch the full video here!), during the course of which I highlighted the importance of gaining links to your website in order to build its perceived authority and relevance on the web. In short, links can be considered like votes for your site, where the sites with the…
As the largest search engine in the world, Google is a key component of online success for businesses. During 2019, their global market share remained at around 79%. Optimising your website in line with best practices should be a core part of your business strategy. Google regularly updates its algorithm across the year, so it…
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. So far on the podcast, we’ve talked through many marketing tactics with our in-house experts, ranging from creating your website and…
You know that targeted visibility on Google is crucial for your business. And you know that this requires optimizing your website and Google Ads account, but what you may not know is that this also requires optimizing your Google Business Profile. The optimizations are not hard to do, but with new Business Profile features always…