Rapidly changing conditions and recommendations are dramatically impacting the direction of many companies right now and many businesses are still in crisis communications mode. Many businesses, however, are moving past crisis mode and are closed or have rapidly reduced their operation. The question now becomes – what can we do to maintain our brand and…
Author: admin
99 Words That Evoke Comfort
For many of us, the impact of the coronavirus here in the U.S. right now is more emotional than physical. Although that ratio of concern will change dramatically over the next few days as many more of us become ill, there are tools in marketing that can help us alleviate some of the issues around…
6 Common SEO Mistakes That You Need to Avoid
Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. SEO is one of the most important segments of digital marketing and without it, you can’t expect great results. This is why more and more people try to master the art of writing SEO friendly…
4 Steps to writing a great pitch
Every so often someone calls me for help after reading this blog post, even though I wrote it nearly ten years ago. Some things are still relevant when writing a great pitch – and getting to the point is perhaps even more important than ever. I’ve added a few things just to spruce it up…
4 Reasons Why You Need a Chatbot
If you’re browsing a company’s website these days, chances are likely a chat frame will pop up in your window. You’ll typically be greeted by a friendly photo and a “Hello there! How can I help you today?” Welcome to the era of the chatbot. This popular marketing trend is here to stay, and if…
12 Instagram Updates You Need to Know Before 2019 Ends
Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel reveals Instagram updates frequently, and keeping up with social media changes is a challenge. So lets us find some of the most important Instagram features…
Top Mobile App Development Trends to Watch for in 2020
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest…
Customer-first Marketing: 4 ways to know thy customer and capitalize on their interests
Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups to target. But the wants, needs, interests and values of a customer cannot be determined from this simple means of segmentation. Customer-first marketing uses a…
2020 Google Merchant Center Product Data Updates
Every year Google announces changes to their product data specifications and introduces new product attributes. This year is no different, with two immediate changes (thanks for the notice Google!) and five changes that are in effect from 1st September. This blog will ensure that you keep up to speed with Google’s ever-changing requirements! Changes Beginning…
[Webinar] PPC Strategy For Fashion Brands
The recent closure of bricks and mortar stores across all industries has led to a significant increase in online shopping, and few verticals have been affected by this more than fashion. It is expected that this trend will continue long after stores are allowed to reopen, therefore understanding the challenges and taking advantage of the…