Category: Marketing Blog

Kathi Simonsen’s business, MediaGrowth, offers a suite of community training and support to B2B media executives. Her business is successful, in part because of her consistent newsletter sent to prospective and current clients. A newsletter with high open rates, but low click rates MediaGrowth’s newsletter is well liked: Kathi consistently sees open rates ranging from…

Local Service Ads (LSAs) are a hero channel for local brands looking for more cost-effective leads. This real estate client achieved 10X the ROI than the conventional real estate lead flow: Local Services Ads for real estate = big wins While they are incredibly simple to maintain once set up, they have undergone some changes…

The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. What’s new? Element navigation on the side Headers in the paragraph element…

Way back in August of 2007, while you were singing along to “Umbrella” (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the idea of “using #(pound) for groups.” Twitter’s response? It was too nerdy and would never catch on. Welp, 15 years later and hashtags are staples in social media…

How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well? If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design. However, adding some design elements could improve your email…

If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this possible. Said legwork is called SEO, but once…

ICYMI, responsive search ads (RSAs) are soon to be the only standard Search campaign type in Google Ads. With this ad format, you provide up to 15 headlines and four descriptions and Google will mix and match those into ads that best fit each search. But you’re not just dealing with 15 headlines and four…

It can be hard to know where to start when you’re creating or reworking a marketing strategy for a small business—or any business, really. With so many kinds of marketing collateral, it can get overwhelming quickly. So today, we’re breaking down the types of marketing collateral that every business needs to have, plus the marketing…

To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. Not to mention that reviews are the top…

Looking for the magic TikTok video that will launch your account into virality? We don’t have that, but we do have a way you can get close. TikTok LIVE can help you bond with your audience in real-time while attracting new followers to your account. All you have to do is turn the camera on…