Category: Marketing Blog

In case you missed it, I’ve been writing a lot lately on how to target your competitors audiences in a cost-effective way. In particular, ways you can target your competitors on Google Ads without Search and how to use lower-cost paid social to target competitor audiences. Well, I’m not done yet. Here are a few…

TikTok was designed for sharing ideas, connecting, and building community. It’s a fantastic place to start building an audience because of the massive growth potential. Hopping on a new trend can launch your account into influencer status and sell out all your products if you play your cards right. Stitching is one of the platform’s…

Many brands and content creators alike use Facebook as a key social media marketing platform. Distributing content and engaging with an audience on networks seems to be an easy task at first glance, but as your brand grows, it becomes more challenging to come up with new, creative post ideas regularly. Unless you have a…

Your email marketing strategy should start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated. And with preparation, you can execute a game plan to get the list growth, engagement rates, and business results you’re looking…

Depending on the industry you’re in, acquiring a new customer can be anywhere from five to 25 times as expensive as simply retaining your existing customers. That really gets to the heart of why customer retention is so important for all businesses. In this post, we’re going to take a closer look at this effective…

An RSS feed is a simple URL that includes updates from your website, podcast, YouTube channel, Etsy store, etc. You can use RSS feeds in AWeber to create lists of your recent updates without needing to copy and paste text or upload images. Now, the RSS element can do something even better — it will…

As you can see below, conversion rates vary by industry—apparel sees 2.77% while vehicles sees 7.98%. But one thing that’s true no matter which one you’re in is that a good landing page is a must if you want to meet or exceed your industry’s average. In this post, I’ve collected 11 of the best…

When it comes to building an email list, the challenge is finding people who are interested in your brand. Whether you’re starting from scratch or seeing a plateau in email signups, it’s time to find new marketing tactics to reach customers where they are.  That’s where Facebook comes in.  With over 2.9 billion active monthly…

The Google Ads platform offers a number of ways to customize your advertising campaigns to reach customers. For many, having this many options is the only way to ensure all campaigns are focused on the right objective. But this amount of detail can be overwhelming, which can lead to mistakes or suboptimal strategies. In this…

The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 27 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! Table of contents How to market a restaurant Restaurant marketing strategies Restaurant marketing…