We all want to increase traffic but don’t always want to expand into other marketing channels or increase spend. Ad copy testing can be a great place to start in achieving that goal. Ad testing within campaigns can sometimes be a task in the audits that gets overlooked but can often be the most effective…
Category: Marketing Blog
Articles on digital marketing
The Rise Of YouTube
Shop visits during lockdown decreased at an alarming rate and consequently, the demand for online inspiration and casual browsing is changing dramatically. It is more important than ever to be creative in the ways in which you gain your customer’s attention. That is why in the coming months and key seasonal months, YouTube is going…
Structured Data Testing Tool vs Rich Results Test: How Do They Compare?
In a recent Webmaster Central post, Google announced that the Rich Results Test (RRT) is out of beta and preparations are well underway to deprecate the Structured Data Testing Tool (SDTT). Support for the old tool has now ended, although it remains unclear as to exactly when it will be removed completely. You might expect…
Our Top 10 Social Media Engagement Hacks for 2020
Social media moves dizzyingly fast, but some fundamental concepts stay the same—like the importance of organic engagement and connecting with your audience. In this article, I’ve rounded up 10 ideas to boost organic engagement, with examples from brands that are successfully adding followers and building communities online. That way, you can use these tips to…
What to Look for with a Free Email Marketing Service
Email marketing is the most efficient way to communicate and build a relationship with your audience. It allows you to speak with them directly through their inbox, at a time that’s convenient for them. Email marketing is such a valuable tool for small businesses, in fact, 79% of small business owners say email marketing is…
12 Ways to Effectively Promote a New Product or Service
Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on…
10 Steps to Creating a Landing Page That Converts
You have an awesome product or service. And you know it adds value to your target audience. All of the marketing research and testing has told you that. Now all you need to do is convince people to choose you over your competition. But how? A high performing landing page —also referred to as a…
9 Ways to Level Up Your Facebook Video Marketing
Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video. The only problem? Video marketing can be intimidating for those who haven’t done it. In this post, I’m going to give some tips…
Monetizing Your Web Traffic Has Never Been Easier
Did you know that less than 3% of people who visit your website or landing page for the first time will buy from you? But, when you build a connection with your audience and learn what interests them, you can send them emails with personalized content that cater to their needs and interests. Imagine how…
The Ultimate Guide to Facebook Insights for Advertisers
Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively low cost per click. Your…