It’s been one heck of a year, and we’re only halfway through. Businesses are struggling in the pandemic, and there’s no clear end in sight to this period of chaos. Companies big and small need to figure out how they’ll continue growing and generating income. But typical approaches to marketing and advertising are just not…
Category: Marketing Blog
Articles on digital marketing
The Quick & Easy Cheat Sheet for Pinterest Video Ads
If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this format is for the platform….
Part 1: Introduction to Google Shopping Feed Management & Optimisation
Series Introduction “Behind every great shopping campaign, there is a great product feed” In this 5 part blog series, we will look at the following areas of feed management and optimisation: Part 1: Introduction – Equipping you with the right tools to optimise your feed and explaining the different types of feed audits. Part 2:…
A Flexible Email Marketing Platform Allowed this Author to Keep Control
This is True, or TRUE — as founder Randy Casingham calls his newsletter — is an email newsletter that uses “weird news” as a vehicle to explore the human condition in an entertaining way. TRUE’s mission is to provoke more thinking in the world. Each issue contains stories of people who didn’t think, sometimes with…
How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy
Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look…
Advanced Google Analytics Audit Guide
Good data enables you to make decisions about which marketing channels are working for you, and where to invest budget, so it’s essential that your marketing data is complete and accurate. By improving the implementation of your analytics package, you will improve the level and accuracy of your data for which you can use for future…
SEO Rankings Factors for Fashion Ecommerce
With the COVID-19 pandemic forcing brands to sell online, competition between fashion ecommerce sites is more intense than ever. It’s vital that fashion brands level up their digital marketing strategies to compete in the online space – and for many businesses, this could mean re-evaluating their approach to SEO. This Impression research examines which SEO…
8 New Email Templates to Help You Grow Your Business
A good subject line gets your audience to open your email, but a well-designed email keeps the reader engaged — leading to higher click-through rates, better engagement, and increased sales. Email design can make or break your ability to connect with your audience. But most small businesses don’t have dedicated designers and don’t have the…
The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit
The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought on by the pandemic. In this post, we’re going to cover…
Search Industry & Google Updates in June 2020
This blog is part of a collection that Impression’s Algorithm Committee publishes on a monthly basis. At the beginning of each month, we cover all significant Google updates and changes in the search industry. The traffic light imagery signifies the importance of each update. Red meaning “stop and take action”, orange meaning “reflect on how…