Evolution in Marketing Perspective
Marketing in Regression
Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how…
The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something… Don’t let this happen to your thank you pages! A thank you page…
Did you know, for every $1 spent on email, businesses see an average of $42 return. It’s even higher for B2B, that’s why marketers widely use it to nurture leads. Like any other marketing technique, B2B email marketing has evolved with changes in the market and technology. To stay relevant and provide valuable content to…
Who lives in a pineapple under the sea? If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we’ve always been all about music in TV advertising… …but it is arguably one of the most…
For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions to encourage your customers to spend at your business. And around the holidays,…
You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And then there’s pricing. Free forever, free (but not really), paid…
This week we have 4 brand new templates — just in time for Black Friday, Cyber Monday, Small Business Saturday, and Thanksgiving. Use one or all of them in your account today. See how easy it is to send out a quick email to your customers. Thanksgiving email template If you have U.S.-based customers, they’ll…
If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t. Facebook’s advertising policies, with all its nuances, can be pretty overwhelming. But in this…
I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the same grade. If your marketing assets could talk, I’m sure they’d say something similar, because not all tactics…
The next evolution of email is here – and it’s called AMP for Email. AMP emails are a type of interactive message, but it goes far beyond adding a countdown timer or including a cool GIF in your email. AMP emails act like a mini website, where your subscribers can view real-time information and interact…