John Alexander Rowley has been helping businesses improve their digital performance for over 15 years. His ethos around customer journey enhancement and a commitment to positive user experience has helped him shape the online fortunes of an array of companies, most recently Thorntons as part of global brand Ferrero. John Rowley In this episode of…
Author: admin
January 2021 – Google Algorithm Updates
We have combined the most significant Google algorithm and search industry updates from January 2021. As always, we have analysed their impact on websites and digital marketers alike. The traffic lights signal the impact and severity of each update. In this blog post, we discuss: Google News performance report added to Google Search Console Index Coverage Data…
Email Deliverability Tips to Get Your Message to the Inbox
If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability. Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic. …
How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook in some instances. While that…
Outspeech #2: Kirsty Hulse, Roar Training [Podcast]
Working in a creative industry is a lot of fun! But in these “unprecedented times”, staying creative and being able to innovate can be tough. I was thrilled to welcome Kirsty Hulse to OutSpeech. For anyone who’s not aware of Kirsty (which is basically no one these days!), her career has spanned digital PR and…
RankUp #17 – Rethinking SEO Strategy with Ric Rodriguez
Subscribe to RankUp on Spotify | Apple Podcasts | Google Podcasts | RSS We welcomed Ric Rodriguez to the RankUp podcast for episode 17 to discuss his unique take on SEO strategy. You can listen to the full interview on your podcast app of choice, or right here on this page. And now, for the…
Email Split Tests You Can Set Up in 1 Minute
In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open…
10 Steps to an Effective Brand Strategy That’ll Bolster Your Business
Many mistakenly think that a brand strategy is limited to designing a nice logo or creating a catchy tagline. That couldn’t be further from the truth! In reality, your brand encompasses all the things that make you stand out from competitors as different. Everything from your visual identity to your messaging to customer experience. Not…
Get More Out of Your Content with Amy Woods: Content Repurposing 101
To Amy Woods, Founder of the creative agency Content 10x, creating amazing content is all about discoverability, credibility, and establishing trust among your audience. But the thing is, your audience probably consumes your content in different ways. Some people prefer reading blog posts, others like to catch up on your Instagram stories, and others may…
5 Steps to Send Valentine’s Day Emails Your Subscribers Will Love
Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love. And you can help make your email subscribers feel extra loved this year. You just need to know how to send the perfect Valentine’s Day email. Don’t have an email campaign planned? You don’t want to miss out. Last year, it was estimated that…