Starting an A/B testing campaign or CRO as a whole strategy can be a daunting prospect especially if you’re already working on traffic acquisition (SEO and PPC etc) as well. You have to choose your software, possibly appoint a CRO agency, or choose to learn as you go along. It’s a lot to think about,…
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75 Open-Worthy Subject Line Ideas
They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure…
Create Your First Video Even If You Have No Experience
87% of marketers use video in their marketing. And while you don’t want to do something just because everyone else is doing it… …If you’re not using video, you could be left in the dust by your competitors who are using video. Unfortunately, video can be an intimidating thing to tackle if you have no…
8 Steps to Effective Video Email Marketing
If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing videos. Here’s the proof: 82% of global web traffic will come from video streaming and downloads. Viewers say they retain more information (95% of a message)…
14 Powerful Tactics to Improve Your Email Click-Through Rates
People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates. Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it. What is a good email click-through rate? This is a…
Master Email Personalization with these 5 Best Practices
Don’t you love getting emails that make you feel like the sender gets you? Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list. It allows you to deliver the right message to people who want and need it most. And the more…
How to Write Call to Action Copy: 20 CTA Phrases to Get More Subscribers
When you created your sign up form, you probably spent the majority of your time writing the copy and fine-tuning the design. But how much time did you spend thinking about your call to action (CTA) copy? If you defaulted to using words like “submit” or “sign up” in your call to action copy, chances…
7 Simple Steps to Get Started with Segmentation
Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even…
Modified Broad Match Is Going Away: What You Need to Know
On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad match modifier option—which was introduced in…
Guide to Bing Webmaster Tools
Bing Webmaster Tools is Bing’s equivalent to Google Search Console. It offers a wide variety of functionalities, allowing the user to analyse organic traffic from Bing by keyword and page, explore and control how Bingbot is crawling your site, and plenty more. Bing may not have the largest share of search in the UK but…