For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let you know that there’s still hope. The holiday season is coming in just a few weeks. As a time when consumers become extra enthusiastic…
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CRM: What Your Small Business Needs to Know About Customer Relationship Management
You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what the letters stood for. CRM…
The Only Email Marketing Best Practices Guide You’ll Need in 2021
Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing, you won’t see guidelines about how…
No Website? No problem! Get Your Business Online with Landing Pages
Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing. Many people think they need to build an elaborate website with your story, products or services, blog, and other navigable pages before anything else. It’s what makes the idea feel “real.” And while that can…
Google Algorithm & Search Industry Updates in October 2020
Across October, we’ve seen a large shift in leading analytics platforms providing a more complete cross-channel view of the customer lifecycle, utilising machine learning to provide smart insights into consumer behaviours and website performance to drive more effective marketing decisions. We discuss the platform announcements below. Microsoft announces Clarity Microsoft Clarity is a free analytics…
Impression X Google: Digital Marketing in 2021 [Webinar]
Join speakers from Impression and Google for a co-hosted 60 minute live webinar at 10am on Tuesday 24th November. COVID-19 has seen us face almost an entire year of change and uncertainty, with businesses of all sizes across various industries being challenged in different ways. Join our three expert speakers to understand the importance of…
10 Expert Tips to Optimize Your Google Local Advertising
The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to start learning how to fully…
The 30 Best Ways to Promote Your Business in 2021—With or Without Money
In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world, the possibilities are endless…
What Do Email Design and Legos Have in Common?
“Email design systems.” Sounds pretty complicated, right? Not the way Matthew Smith describes it. As Founder of Really Good Emails and design agency Fathom & Draft, Matthew Smith — otherwise known as “whale” on social media — breaks down email design in a way anyone can understand and implement. In this episode of The FWD:…
How to Develop an Ecommerce Digital Marketing Strategy
Unsurprisingly, the COVID-19 pandemic has brought about big changes in the way we shop, with many of us turning increasingly to ecommerce for everything from groceries to fashion. The aggregate effect of this change in consumer behaviour is that overall UK online retail sales in June 2020 were up 33.9% year-on-year and 3.5% month-on-month (a…