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Earlier this year, Google introduced Core Web Vitals, a new metric combining existing UX signals to provide an overall view of the experience to users for any page on the web.  Crucially – for SEOs at least – the impact of Core Web Vitals on ranking position isn’t due to come into effect until 2021,…

Why is CTA text so important? A blog about Call to Action (CTA) text? Such a small thing? These pieces of text may be small but they are powerful — and worth optimising for your customers. The key reason for this is the CTA is always the critical decision point for your users. Each click…

If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers, existing customers…

With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix. Given the explosive…

It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the better. You’re well on your…

Software-as-a-service (SaaS) has gained traction and prevalence as a core business model across industries, largely in tandem with the rise of the digital age we’re now firmly rooted in. It’s a growing business model projected to reach $157 billion in 2020, up from $63.19 billion in 2014, emphasising how important SaaS products are becoming in…

Impression has been shortlisted in 8 categories in the 2020 UK Search Awards. The UK Search Awards is held annually to celebrate the very best in SEO, PPC and content marketing. It attracts hundreds of entries from across the UK so we are thrilled to have been shortlisted alongside some of the very best agencies…

Black Friday is one of those key dates that every PR and marketer worth their salt will be prepared for well in advance of the actual date. So, truth be told, if you haven’t started thinking about your own digital PR strategy for Black Friday 2020, you’re on the back foot. But given the pace…

Kevin Kapezi makes his RankUp depbut to become our first guest from outside of Impression! Kevin is now an SEO specialist at Experian, having previously worked in an agency. We asked Kevin to join us for our regular Top Stories episode, in which we discussed these articles and updates: Kevin Indig – 3 Best Practices…