Can anyone remember life before emojis? The extensive range of icons has made their way in to our day to day lives, providing us a way of expressing our feelings and emotions virtually. Not only are they something that the majority of us use in our personal lives every day, but they are also used…
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Digital PR Horror Stories: How to avoid getting it wrong by focusing on success over failure
For some, today is a day like any other. 30th October. Nothing special, right? Well, if you work in a PR or broader marketing role, you’ll know that this is the closest working day to Hallowe’en. And that in itself presents an opportunity to use spooky pictures and horror-fuelled language to give our content a…
How to Craft Irresistible Newsletter Content – with Newsletter Examples
It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their weekly working hours in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their…
Your Guide to Writing the World’s Best Email Subject Lines
Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the…
Grow Your Podcast with Free Marketing Tools
Podcast consumption is on the rise. There were more than 750,000 active podcasts in 2018, but that number jumped to 800,000 by the end of 2019. Plus, advertisers are willing to spend more on the medium, with podcast ad spending expected to hit $354 million this year. Want to capitalize on all this growth? Then…
Your Small Business Saturday & Giving Tuesday Email Gameplan
Big chain stores have Black Friday. Online stores have Cyber Monday. But there’s two more holiday shopping days you might want to pay attention to this year when planning your emails – Small Business Saturday and Giving Tuesday. Small Business Saturday is the Saturday after Thanksgiving and Black Friday. And just a few days later,…
6 Post-Pandemic Marketing Strategies With Long-Term Benefits
As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been…
4 Tips For Implementing SEO Strategy Across Your Sales Funnel
51% of all website traffic comes from organic searches. That puts a lot of pressure on you to get your SEO research right. Otherwise, you risk losing out on a pretty hefty chunk of potential traffic. And no matter the market or industry you’re in, it’s probably getting crowded, noisy, or both. Competitors offer similar…
RankUp #12 – Knowledge Panel: In-house B2B SEO
We welcome back Kevin Kapezi for our first Knowledge Panel episode with a guest from outside Impression. Having moved from a Nottingham agency to Experian, Kevin was able to offer us some fantastic insights into his role as an in-house SEO, as well as the realities of a B2B SEO strategy in a huge international…
The Drum Awards for the Digital Industries: Impression Shortlisted 2 Times
Formerly the DADI awards, The Drum Awards for Digital Industries celebrates brands and agencies that produce exciting and innovative digital work. Impressions is pleased to have been shortlisted in two categories! The judging panel looks for clear evidence of clear strategic thinking, creativity and innovation and tangible results and outcomes. Being shortlisted in these awards…