Evolution in Marketing Perspective
Marketing in Regression
Jared Polin went from unknown Youtuber to one of the biggest names in photography. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going. He created another video. And another, and another….
What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS. Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can…
December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for winter holidays and the start of a new year. While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources….
By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as news, but for many, the recent New York Times analysis of the impact of Covid-19…
We’ve launched a survey to assess what impact COVID-19 has had on organisations across a range of different industries. The survey will also aim to identify what key business challenges senior marketers expect to face in 2021 and which marketing channels they anticipate will be the most effective. This year has seen us face an…
Wondering how to advertise your business on TikTok? Impression gained early access to the TikTok Ads beta, and we’ve put it to good use! Now that we’ve racked up considerable experience running campaigns we’re really excited to share our beginner’s guide to TikTok advertising. In this blog post, you’ll discover how to tell if TikTok…
Google has just enhanced and renamed the (beta) Web + App analytics property type to “Google Analytics 4”. The property type captures data in a slightly different way to Universal Analytics, its predecessor and still the most popular web analytics platform on the market. Some elements of the analytics platform may seem familiar but under…
Many marketing managers will already be confident in successfully implementing and managing traffic acquisition based campaigns through well known digital marketing channels such as Paid Search, SEO and Digital PR. Conversion-rate-optimisation (CRO), however, is a service that is still a bit of an unknown for some, requiring consultancy and expertise to get it off the…
Microsoft has launched a new visual web analytics tool called Clarity. Originally a project announced in 2018, the full public release happened last week October 28th 2020. Clarity is an analytics tool designed for developers and non-technical people alike. It includes a simple interface with only three main toolset areas, and by its nature is…
Once you select your email marketing provider, you have everything you need to send awesome emails. There’s only one thing left to do: get started! The sooner you start writing and sending emails, the sooner you can build lasting relationships with subscribers. Writing quality content – and doing so consistently – is one of the…