The Google Marketing Platform is a suite of advertising and analytics solutions hosted within one single platform, with cross-channel integration and reporting features so that you can monitor key objectives and obtain a full view of your performance. The platform launched back in July 2018, unifying Google’s DoubleClick advertiser products and the Google Analytics 360…
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AWeber, the Better Alternative to Mailchimp – AWeber vs. Mailchimp Comparison
AWeber and Mailchimp are two of the best-known email marketing solutions available — but while they have similarities, there are also some significant differences. Depending on your preferences and business goals, one will serve your needs better than the other. What do AWeber and Mailchimp help you accomplish? AWeber and Mailchimp are marketing solutions that…
Send Web Push Notifications That Help You Make More Sales
There are over 1.72 billion websites on the world wide web as of October 2019. Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic. Driving web traffic is hard enough. But when you consider returning website visitors converted more than 73% more than first time visitors, it can…
Your Free Fall GIF Guide!
GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That’s because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can…
3 Ways to Use LinkedIn Website Demographics for Better Ad Performance
Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out there is widely underutilized. LinkedIn Website Demographics. This feature within the LinkedIn Campaign Manager allows you…
How to Get More People to Your Event with AWeber + Eventbrite
Did you know that social media and email marketing are the two of the most popular ways to promote an event, followed by word of mouth? And that makes sense. If you want to connect with your attendees before, during, and after your event, email is the way to do it. Plus, you can create…
How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And if the phrases (and hats) fit,…
9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples)
Digital shoppers in the United States are clicking and tapping their way to more than $374 billion in online sales in 2020, with no signs of turning back. By 2024, ecommerce sales of physical goods are expected to top $476 billion. While this growth is great news for ecommerce stores, it also means businesses must…
Why LSI Keywords are Crucial to SEO and Content Marketing
Gone are the days when marketers were obsessed over a single keyword in an effort to get good rankings. Today, the key to crafting amazing content is context. And for good reason: over 15% of Google’s daily searches are new terms that users have never searched before. And with trillions of searches being conducted every year,…
Impression Wins Shopping Ads Campaign Award in the UK Biddable Media Awards
We’re incredibly proud to have been named winners in The UK Biddable Media Awards, only a few months after being named Biddable Team of the Year in The Drum Search Awards! The last few months have been incredibly challenging for many of us. Receiving this award is great recognition for our dedicated and committed PPC…