Evolution in Marketing Perspective
Marketing in Regression
Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there…
Hello! Or should I say, Hola! Bonjour! Konnichiwa! Email is global. As you set out to grow and engage your audience through email marketing, there’s no geographic limit to where someone could discover you and join your list. Creating emails brimming with compelling content and engaging visuals is essential to a successful email marketing campaign….
As a Zillenial, I was super against downloading TikTok because I didn’t want to fall into the category of being a stereotypical GenZer. However, after my housemate taught me how to Renegade and then with quarantine happening, my boredom got the best of me and I downloaded the app to learn more TikTok dances. After…
Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result? Video content creates faster and stronger connections between brands and their target audiences as…
You’ve read blogs. Joined webinars. Watched videos. And more. Now, we’re proud to bring you more fantastic email marketing advice in another format. Introducing AWeber’s new email marketing podcast (drum roll please)… The FWD: Thinking Show! One of the best email marketing podcasts out there Our mission has always been to help you build your…
Delivering the most relevant content to your audience is at the heart of any successful email marketing plan. Sending targeted emails to groups or segments of your subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to ClickZ, when using proper targeting, you…
Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses. One of the popular…
Webinars are a great way to inform and engage your audience. Not only will you be able to generate new leads, but you will also be given a platform to build upon established relationships. According to ON24, “76% of marketers say webinars allow them to drive more leads” and “75% agree that webinars help them to extend…
Personal branding is something that’s so important to help us drive our career in digital marketing, it can be used as a tool to contribute to our own success and help us stand out from the crowd. During my talk at Sheffield DM, I shared practical tips and advice on how you can develop your…
Many thanks to everyone who joined me for the online Sheffield DM conference, bringing together a range of minds from the world of digital marketing to share tips, advice and inspiration. During my talk, I shared some of the things that inspire me most as a digital PR specialist; here’s that full list, with links,…