You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential customers. They are also helpful…
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What Are Web Push Notifications & How Should You Use Them?
What do successful marketing strategies and breakfast have in common? Answer: The best ones involve variety. Think about it. A healthy breakfast means eating a variety of foods — fruit, toast, eggs. You need a variety of foods with different nutrients to fuel your body and stay healthy. A healthy marketing plan needs variety, too….
Check out new landing page features that supercharge your growth
Have you seen the awesome new features in AWeber’s Landing Page builder? Now you can more deeply personalize your landing pages and make them even more impactful. Read on to learn about all the awesome new features and how you can put them to use for your business. Increase conversion with personalized custom subdomains Create…
The 12 Best Webinar Platforms to Increase Revenue in 2020
Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely convert. But effective webinars can take weeks of planning and coordination and can be overwhelming to execute. Webinar hosting platforms can assist in the production of these effective online events, but…
How to Optimize Network & Placement Targeting for YouTube Ads
Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work at all. Also, your ads…
7 Ways Nonprofits Can Use Chatbots
A chatbot is a computer program simulating and processing human interaction and conversation. The main purpose of chatbots is to help businesses get closer to their audience. Chatbots have become increasingly popular in recent years, and more and more businesses use them in order to provide support to their clients and improve customer service. According…
RankUp #7 – Top Stories: SEO for Gov Data, E-A-T & the 80/20 Principle
In this, the seventh episode of RankUp, Helen Freeman joins us as our guest for the month. Helen is the only person in Impression’s SEO team to have moved across from our PPC team, and brought a unique perspective on the digital marketing industry, which we explored over two episodes. This episode was another of…
A Guide to Digital Marketing for Charities and Not for Profits
The COVID-19 pandemic has significantly impacted various businesses’ performance and economies across the globe in one way or another. Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted…
How to Create the Perfect Email Marketing Strategy
Email is pretty darn powerful. In fact, for every dollar spent on email, businesses earn 40 dollars return on their investment. But before you can grow your email list, you need a plan. With an email marketing plan in place, you’ll have a better sense of what you need to do and who you need…
Core Web Vitals: A guide to Google’s new page experience signals
On May 28 2020, Google announced that it would be introducing a new ranking metric that considered real-world user experience. This new ‘page experience’ ranking metric includes existing ranking signals such as mobile-friendliness and HTTPS, but also includes the Core Web Vitals for the first time. The new ranking metric will launch in 2021 and…