Evolution in Marketing Perspective
Marketing in Regression
Like many successful entrepreneurs, Emma Johnson saw an opportunity with her blog, Wealthy Single Mommy. “Nobody was speaking to me or my peers,” Emma said. “We have our own stories and challenges. I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money,…
In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2018, 281 billion emails were sent and that figure is expected to rise to a staggering 347 billion by 2022. These days it’s not enough to assume you know what…
One of the best purchases I ever made was signing up for Spotify Premium in college. I even remember when it happened, in March 2014. I had just signed a job offer for after graduation and Spotify released premium pricing for students. It was beautifully serendipitous and we’ve been in a committed, monthly-fee relationship everx…
Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies’ marketing strategies, while at the same time most marketing budgets are being reduced to lower than ever—at least for now. What this means is, it’s time to rethink how you manage your…
You’re wasting your money If there’s one thing I can be absolutely certain of it’s that you’re wasting money on your Google Ads campaigns. No, I’m not about to suggest you put all of your money into advertising on TikTok (not that there’s anything wrong with that). What I am going to suggest is that…
In recent years, Amazon has become a platform you can no longer ignore in the e-commerce world. Why you may ask? There are quite a few reasons- let me tell you. In just 25 years since its creation, Amazon has grown to be one of the most visited websites in the world! According to Oberlo,…
International SEO has so many layers and there are so many considerations to launch a successful international SEO strategy. One thing I have noticed in my six years of working in international SEO, and working with small and global brands trying to enter new markets, is that SEOs and digital marketers can get lost in…
UTM tracking or “Urchin Tra…” okay, no one really cares what it stands for. What you do want to know is what it is, why we use it and how to use it. This blog will give you the knowledge you need to master UTM tracking! What is UTM tracking? AKA UTM tags/code/parameters, UTM tracking…
Did you know that acquiring a new customer can be 5 to 25 times more expensive than keeping an existing one? That’s because you’ve already done the hard part: you’ve convinced someone of your value. Once they get to experience your product or service for themselves, they don’t need as much convincing to buy a…
You want peace of mind when sending your messages to your subscribers. That means making sure that your email is delivered to your subscribers’ inboxes. But it also means knowing you’re sending legally compliant marketing emails. When you’re just starting a business — or just starting to use email marketing to promote your business —…