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It may feel like science fiction, but we now live in a world where it’s getting harder to tell the difference between human-generated and computer-generated content. This opens up a can of worms in the world of fake news, but in the marketing world, it’s great news. Not only are AI content generators now more…

How much does Google Ads cost? It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, you’ll want to know whether you can afford it. The good news is, you can. The bad news is, there’s no easy, one-size-fits-all answer. The clearest (and most infuriating) one…

Despite the rise of social media and instant messaging, email newsletters are still one of the most effective digital marketing methods. Email newsletters help you build brand awareness, establish your brand as a credible source of information, and can provide product or event promotion opportunities.  There are 3.9 billion email users globally, more than the…

Did you know that there are 33 million businesses in the U.S.? This alone makes it tough to come up with a unique business name—then add in the fact that the name of your business can impact its success. Oh, and that once you name it, there’s no turning back (unless you want to swim…

Entrepreneurial mom wanted to spend more time with her family As a result of the pandemic, Tiffany Jackson realized the most important thing to her — spending time with her family. But this multiple-time business owner wasn’t going to give up working altogether. She needed a job that allowed her time with her husband and…

Product marketing is the process of bringing a product to market. Easy enough right? Well, no. People are picky, competition is fierce, and markets are saturated. Even the best of brands have to work at this. Exhibit A: Coca Cola’s New Coke New Coke wasn’t just a marketing fail, it actually resulted in protests. But…

Writing good sales copy can be a daunting task, even for experienced writers. But the key to writing copy that sells isn’t a mystery. There are some basic principles that anyone can follow to write engaging copy that converts an audience into customers. What is sales copy? Sales copy is any written text with the…

So the good news is, Google Ads works. When your business appears for specific, high-intent searches your potential customers are performing, you can expect high returns. The bad news is, everyone’s using it, and since the Google Ads platform runs as an auction, the more businesses advertising on it, the more expensive it can get….

Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer. It doesn’t have to be this way! In this guide, I’m going to show you how to…

“You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights.  Using historical data to collect customer insights is a must for any business that wants to attract and retain customers and stand apart from…