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Video has become the focus of the internet and there’s no better time for small businesses and growing brands to get in on the trend.  Adapting your content to work through video means that you can get visibility on high-growth channels like TikTok – with more than 1 billion monthly active users – and Instagram…

Ever since Instagram introduced Reels, the internet has been comparing them to TikTok—and quite brutally. And now that Reels ads are a thing, their rivalry is more palpable than ever. So which ads perform better: TikTok or Reels? Ad design platform Creatopy ran an experiment to let them battle it out. You might be surprised…

Things that increase dopamine in the brain: -Exercise -Turmeric. -Leafy greens. -Getting more followers on Instagram. Am I right? But in all seriousness, growing your Instagram following can help you to raise brand awareness, build relationships, and get more customers to your business. So in this guide, I’m going to share with you 22 free…

As consumers shift their attention and spending online, a content marketing strategy is no longer an option. It’s a requirement. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. But as with any marketing strategy, you can’t simply dive in and hope…

Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be an actual auctioneer. How it sounds when someone explains Google Ads to you. But as…

A paid media strategy is like any recipe. You have the freedom to customize different ingredients to your liking, but forget one key ingredient and the whole outcome is impacted… In this post, I’m going to cover the six essential ingredients you need in your paid media strategy this year if you want to avoid…

It happens once in a blue moon. And when it does, all the metaverse rejoices and you feel on top of the world. When you post at the perfect time on TikTok. The post goes viral, gets an influencer like, earns you a boatload of followers, or a visit to the White House (it could…

I’ll admit, the PPC grind can get lonely, whether you’re trucking along in the rhythm, or in a rut—staring at your screen trying to come up with ideas. Alexa, play “Comfortably Numb” by Pink Floyd. Before you get in your “feels” calling out for anyone out there like Roger Waters, I’ve got good news for…

Have you ever wondered if you’re using the right tactics to market your business? You’re not alone. That’s why we analyzed 1,000s of emails from 100 of the top experts — the best of the best. Their email strategies engage thousands and drive millions in revenue. Many of them see unheard of results (like 80% open…

RSS feeds often the simplest way to automate your marketing. If you’re a podcaster, blogger, or journalist you likely have one. If you’re not using it, you’re missing out on a huge opportunity. Anyone can take advantage of RSS feeds — from business owners and managers to marketing managers and researchers.  We’ll cover what exactly…