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This post was co-written by Susie Marino and Kristen McCormick. With the deprecation of third-party cookies, Google’s been working to come up with a way to maintain privacy while showing relevant ads—a win-win for advertisers and consumers. Its initial solution was FLoC, but now Topics API will be taking over as the new star of…

Your audience is probably short on time and skimming through emails. They may get several emails an hour throughout the day. To give yourself a fighting chance in the inbox, you need strong email marketing content. According to research done on email click rates, the data has shown: 53% of marketers say low click-through rates…

Targeting competitors’ keywords with Google As is effective but can get expensive. Which is why I recently shared a few ways you can target your competitors on Google Ads without using Search. These suggestions stayed within Google Ads, so in this post, I want to talk about other less expensive ways you can reach your…

Everyone loves a discount, but the generic “here’s 10 percent off your next purchase” email has become pretty overused. A customer’s email inbox is a sea of marketing messages, and small businesses are finding it harder than ever to create emails that stand out.  65 percent of companies achieve average open rates of between 11…

Although the core principles of SEO remain the same, algorithm updates and search trends evolve and influence the ways we execute optimization across our web pages. So as search engine technology advances this year, what does it mean for your strategy? Below are the top 10 SEO trends to pay attention to in 2022 to…

For even the babiest of websites, the list of things that work together to make it tick is long and complicatingly specific… $1 off $8 Benadryl brand tab form bought on a Wednesday only if sunny …like, say, a CVS receipt. But unlike said receipt where you can take the extra bucks and leave the…

There are two magic lands. One is the land of friendly grain-grower tribes, while the other is a motherland of mean-spirited hunters warring and betraying for profit. Can you guess which land is called Grataka and which one is called Lamoniana? Okay, hold that thought because we’ll get to it in just a sec. In…

If you’re setting up an online store, one of your first questions is likely to be “How do I accept payments?” And no matter who you are — an established entrepreneur or simply starting a side hustle — you’re likely considering Stripe or PayPal. Both Stripe and PayPal are popular, affordable, and easy to use….

There is nothing more flattering for us than when our biggest fans share AWeber with their communities. So we’re starting 2022 by giving our advocates the raise they deserve: AWeber Advocates can now earn up to 50% on referrals to AWeber – hands down the highest amount of any other email marketing provider.  We are…

Have you ever arrived at an event, only to realize you forgot your tickets at home? Or been running late to a meeting, only to have your car break down half way there? In those moments, you wish you could wave a magic wand to make those problems go away. Sadly, there are no magic…