Category: Marketing Blog

The recent closure of bricks and mortar stores across all industries has led to a significant increase in online shopping, and few verticals have been affected by this more than fashion. It is expected that this trend will continue long after stores are allowed to reopen, therefore understanding the challenges and taking advantage of the…

Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into seeing if there was a way…

Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does…

There is something I find so soothing about taking a “mind break” to scroll through my Instagram feed of beautiful, high-quality images. And many of these professional-like photos are taken by your average iPhone owner who has simply become a master of Instagram filters. Whether you’re just starting to dip your feet in the world…

The average conversion rate for ecommerce sites is 2.63% Let that sink in. 97.37% of your site’s visitors are just shopping around. And, given the cost of acquiring traffic these days, that is one ugly average. But you don’t have to settle for average. Understanding the customer’s journey can help you optimize your digital marketing…

There is more to Bing than meets the eye. The Bing interface is a powerful tool and used in the right way can be just as successful as Google to remarket to customers. What Is Remarketing? User lands on your website, cookies ‘drop’ on their computer/machine and then the user is then added to a…

As highlighted in a previous blog, the huge shift to working from home we have recently seen is likely to be affecting your analytics data. The effect of this is going to vary considerably depending on the size of your business and the number of internal users accessing your website on a day to day…

Investing in Technical SEO is a key area for any Ecommerce website wanting visibility in organic search as it will ensure that search engine robots are able to crawl and index your online store efficiently. Sometimes, Technical SEO can be quite daunting and although best practices are often considered, it may be difficult to get…

Are you achieving the desired results from your PPC account? Maybe you’re spending more than you’re getting back from overall sales or generated leads? If that’s the case, read the below article in which I have outlined 9 effective ways how to eliminate wasted spend in your PPC accounts, starting today. 1. Make Sure Your…

As digital marketers, we’ve always relied on keyword match types to control how our keywords match to a user’s search query, and it’s no secret that over the years Google has continued to change the way that these match types operate, in line with their ever-growing automation methods. But how has this impacted PPC and…