Evolution in Marketing Perspective
Marketing in Regression
Articles on digital marketing
BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath. BOMONSTER visually tells a story through his scratchboard art that creates…
A great landing page is a fantastic tool to help you grow your audience. With AWeber, you can get your landing pages up and running quickly — without design or coding skills — while saving money and promoting your products, services, or events with ease. Since we announced AWeber Landing Pages, we’ve received awesome feedback…
GetOrganizedNow.com helps people live healthier, happier, and more productive lives by providing tips to help them get organized. The site’s founder Maria Gracia has successfully grown her email list by offering visitors free, valuable content in the form of e-books, checklists, challenges, articles, videos, and print-ables. She also strives to offer relevant products through affiliate…
Congratulations — a new subscriber joined your list! Now it’s time to start sending them valuable free content and begin building trusting relationships over email — right? Yes, but here’s the truth: your subscribers will never be more engaged with you than in the minutes after they sign up for your list. Why? Because that’s…
When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200. I was momentarily stunned. That was way more emails than I’d ever had in one place before. Usually, when you set up an email account at a new workplace, your inbox is empty at first…
In May, our entire team experimented with a 4-day workweek. The intention of this experiment was to help us all manage the stress and changes to routine caused by living through a global pandemic. We initially rolled out the 4-day work week experiment for only one month, with the main goal of reducing teammates’ stress….
As April comes to a close, and we look ahead to another month where our global team is living in various forms of lockdown and isolation, I decided that for the month of May, Buffer will operate under a 4-day workweek (at full pay) across the whole 89-person team. We’re in a period of time…
Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all hands on deck’) to hear from the organization’s leaders and discuss the state of the company. At Buffer, the All Hands meeting is a key element of our communication and culture. As we grow, there’s an increased…
“When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy Grove This quote comes from Andy Grove, Intel’s former CEO, and which I was reminded of in the most recent book I finished reading, Seeing Around Corners by Rita McGrath. The idea is that snow melts first from…
In 2015, we made Buffer’s most significant acquisition and acquired Respondly, which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We originally acquired it intending to diversify Buffer’s core product offerings. While it served that purpose, it has become clear over time that Reply is better suited…