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It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at. I’m looking at you, NFTs. Now, a portion of your strategy should include…

Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.) Although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AMP for Email — pop up all of the time. Marketers are taking innovative approaches to email…

Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails.  And there isn’t a simple answer to these questions — until now. With the help of AWeber’s data…

With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s to come in the new year, we asked 30…

Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors. It’s important to make your emails accessible so anyone can read them, regardless of disability. Plus, an accessible email is also valuable to many other people in…

Whether you’re a seasoned digital marketer or brand new to the world of SEO, you’ve likely heard about Domain Authority (DA). The DA metric has a long history in the SEO industry, and many SEO strategists use it to understand and quantify the ranking potential of websites. But what exactly is Domain Authority and how…

This is me, skipping the generic intro with stats about how many people use social media today. This is also me, skipping the “mystery” element of the intro as I’m 99.99% sure you can already guess what the most popular social media sites are in 2022. What you can’t guess, and what you probably won’t…

Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot about dubstep dancing, think again….

Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a popular advertising platform, and also…

The COVID-19 pandemic has changed the way we do business. More than ever, people are working from home. Teams and clients meet remotely. It makes sense, then, that the days of the “traditional” business card are waning. In this new virtual world, paper business cards are less and less necessary. But digital business cards have…