Evolution in Marketing Perspective
Marketing in Regression
Marketing has changed — you don’t need to be a professional designer, copywriting expert, or strategist to be a marketer. In fact, most smaller business owners are playing the role of marketer due to budget constraints. Whether you’re a marketer, business owner, or just looking to learn some new skills, there are tons of free…
Search on Google for New Year’s Instagram captions and what do you get? The same exact 70 or 80 captions in every list…captions best suited for trendy 20-somethings, like Any excuse to wear sequins! Captions not applicable to your business, like Just here for the champagne. Or captions that have been beaten down to a…
January. Some call it the Monday of months. Some call it the holiday let-down season. The Chinese zodiak calls it the month of the ox. But if you’re an optimist like us, we call it the month of new beginnings! The world is your oyster when it comes to making a splash in your market. And we’ve…
One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, it is a helpful reminder to encourage your customers to complete their purchase. Many people put together a cart but get distracted before checking out. On average 69.82% of online carts are…
Ultimately, the success (or failure) of your business can depend on how well you’ve applied customer feedback to your brand, products and services, work processes, and everything in between. “Customer service shouldn’t just be a department, it should be the entire company” Tony Hsieh, entrepreneur and former CEO of Zappos Why is Tony right? Why…
Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long, expanded text ads), some were unsettling (key matching behavior has “improved” 🤨), and some were downright confusing (display campaigns anyone?). But there were some good announcements too, like the new travel ad type, some holiday-friendly…
Welcome to WordStream by LOCALiQ! If you’re a regular reader of the WordStream blog, you might have noticed that things look a little bit different here this week. Good eye! That’s because we’ve given the site a new look to match our new mission: WordStream is now WordStream by LOCALiQ, and together, we’re more committed…
Learn how to implement personalized emails that help encourage repeat purchases and result in significant growth. How you retain your customers and keep them purchasing your products can make or break your business. When it comes to increasing revenue and being more profitable, nothing is more important than repeat purchases. But it’s tempting to focus…
As 2021 draws to a close, we’ll soon see compilations of the best (and worst) marketing campaigns of the year, which will likely include Geico’s Scoop There It Is ice cream, Nerf’s chief TikTok officer and, of course, Burger King’s “Women belong in the kitchen” tweet. These roundups are entertaining and have their takeaways, but…
We wish we could wave a magic wand and give you 1,000 highly-interested email subscribers, but unfortunately, email marketing doesn’t work that way. That would be pretty cool though, wouldn’t it? The reality is: Getting subscribers is hard work. That’s also why according to Ascend2, 54% of marketers say that growing their list of email…