Author: admin

According to HubSpot, businesses that blog get 55% more website visitors than businesses that don’t. According to DemandMetric, businesses that blog produce 67% more leads monthly than those that don’t. And according to us, blogging just got 100% easier. Because we’ve gone ahead and compiled nine blog post templates for you that are guaranteed to…

In the spirit of the New Year, why not try a fresh list-building tactic: creating your own quiz? Offering valuable or interesting resources, or lead magnets, in exchange for email addresses can be vital to your email marketing success. But when you look up lead magnet ideas, the same old ideas tend to pop up—guides,…

I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed. But landing page trends are important to try out. You want to stand out against…

Copyhackers founder Joanna Wiebe:  “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” You: If you’re reading…

Around 81% of small and medium-sized businesses depend on email marketing as their main channel to grow their business. But to grow with email marketing, you need a growing list — and ideas on how to grow.  Did you know that you can use QR codes to grow your list? This could be one of…

Call me biased (I’m the editor) but the WordStream blog is, well, pretty good. We share content on digital marketing that readers can’t get anywhere else—and a lot of it. Like  381,600-ish word’s worth of it this year. This, I found, equates to reading the first three and a half books of Harry Potter. Now…

One marketing blunder can make or break any brand these days. Competition is fierce and if a brand doesn’t (or accidentally doesn’t appear to) align with a customers’ values, there could be major consequences. In this post, we’re going to walk you through eight of the worst marketing fails in history by brands we’re familiar…

Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been…

Do you feel your website isn’t receiving enough blog traffic and engagement? Well, you’re not alone in this because Google is getting smarter every day. If your blog isn’t optimized for SEO, you might not achieve the desired results. But before we discuss the best SEO practices for your blog, here’s what makes working on…

In the never-ending quest to sell your products and services, it’s important to keep up with today’s marketing best practices. One of the best ways to stay in the loop is through listening to podcasts, and to help you in that regard, this article outlines some of the best and most popular marketing podcasts for…