Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second…
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How to integrate CRO with your SEO and Paid Search campaigns
CRO (conversion-rate-optimisation) is a great way to get the most out of your existing website traffic. It’s important to integrate it with your paid search and SEO activity so that you can maximise the value of the traffic that you are already paying to acquire. Information and data In order for CROs to fix onsite…
November & December Google Algorithm Updates 2020/2021
We have combined the most significant Google algorithm and search industry updates from November and December 2020. As always, we have analysed their impact on websites and digital marketers alike. The traffic lights signal the impact and severity of each update. In this blog post, we discuss: Google’s December 2020 Broad Core Algorithm Update Page…
Impression Shortlisted 3 Times in the Microsoft Advertising Partner Awards
We’re delighted to announce that Impression is a finalist in the Microsoft Advertising Partner Awards! These awards celebrate Microsoft’s Elite and Select partners for the incredible work they’ve done in 2020 across various categories. Entries are submitted by agencies from across the whole of Europe, so to be shortlisted is a huge achievement. 2020 was…
5 Landing Page Optimisation Tips for 2021
It’s the beginning of a new year! To start off fresh, why not take this as an opportunity to upgrade and update your website and landing pages ready for the year ahead. Here are some up to date tips for your landing pages to ensure a successful start to 2021! Hero Area There has been…
8 Easy Ways to Save Time, Boost Productivity, and Grow Your Business
You probably wear a lot of hats. Marketing hats, finance hats, customer support hats, and even sales hats. That’s not even including all the operations and strategy work that goes into running your business. With juggling all these different priorities, you probably feel like there is never enough time to get everything done. But when…
20+ Fabulous (and Affordable) February Marketing Ideas
February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day, It’s Home to Black History Month, Children’s Dental Health Month, Random Acts of Kindness Day, and lot’s more, like Love Your Pet Day. In this post, I’m going to give you a…
4 Ways to Grow your Blog with Web Push Notifications
Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them…
Google Tag Manager’s new Tag Assitant Preview Mode
Anyone who uses Google Tag Manager will agree that preview mode has always been a great tool when adding and debugging tags. That said, it definitely wasn’t perfect… Want to see the previous GTM state after a page load? Nope. Want to debug a mobile site? Good luck. These were the two main headaches that…
Want More Virtual Engagement? Get to Know Your Audience Better
Can you believe it’s 2021? After the year we just had, you’re probably breathing a sigh of relief like I am. But here’s the thing: The world is more virtual than ever. And being able to connect with people digitally has become incredibly important if you want your business to thrive. That’s why we’re throwing…