In our recent Marketing Census, around 60% of survey respondents told us that they either do not know about Core Web Vitals or do not understand what they are. Over one in five said that whilst they understand what Core Web Vitals are, they don’t know how they will affect their business. The Core Web…
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OutSpeech #1 – Tim Soulo, Ahrefs [Podcast]
We kick off our new series of our digital PR podcast Outspeech with a new host (that’s me!) and a slightly new format of a maximum 30 minute chat with experts and pros from around the worlds of PR, marketing and more. In the first episode of 2021, I spoke to Tim Soulo, CMO at…
From Idea to Sale in Minutes: The Power of Ecommerce Landing Pages
Is the thought of building a complex website to sell your products and services online intimidating? For many entrepreneurs, lack of time, limited budget, and minimal technical expertise can get in the way of bringing their ideas to reality. But creating a fancy website from the ground up — or relying on costly and competitive…
How to Send an Apology Email
When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered 6 brilliant examples of companies saying “sorry.”…
4 Steps to Sell Digital Products & Make Money Online Fast
“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later,…
Here’s What the iOS 14 Update Means for Your Facebook Ads
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. These, of course, either never…
The 9 Best Sales Forecast Templates for Growing Your Local Business
The success of your business depends on the execution of a viable strategy and knowing the direction you are headed in as you grow. There are multiple aspects of a growing business that need attention and focus—but in order for you to boost your revenue, reduce expenditures, and thrive in the long term—it is crucial to be…
How to Use Consumer Psychology to Win More Post-COVID Business
When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re marketing to a large group of people and only have time to look at highly-performing campaigns on the surface, without digging deeper into the…
Landing Page vs. Website: All Your Questions, Answered
“Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start…
Make Customers Smile with the Perfect Birthday Email
Let’s imagine it’s your birthday for a moment … Happy Birthday! You roll over in bed in the morning, grab your phone to sift through texts and emails wishing you a happy day. In your email, there’s a message waiting for you with a free offer, just for you, to help you celebrate. Can’t you…