Evolution in Marketing Perspective
Marketing in Regression
So much time and energy goes into strategizing, planning, and executing Black Friday, Cyber Monday, and holiday email promotions. But have you thought about what happens when the gifts are wrapped and shopping is done? Well, the holidays aren’t quite over just yet. The New Year celebration brings yet another new opportunity to meet your…
Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky. That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because…
“Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it. After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it: Automated email messages average 70.5%…
Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. Hence, measuring your success with Instagram Stories has become a crucial part of continuously…
Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the…
It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, that’s all year. On a serious note: today, as we enter the holiday season, we look back on a year that was extremely difficult for a lot of people….
James Watkins recently delivered a talk at the Online PR Show, a BrightonSEO fringe event and his slides are now available below. In the session, James highlighted that it’s great to achieve hundreds of links to your client’s website from your digital PR campaign, but what do they really mean for ROI? In his talk,…
COVID-19 has impacted almost every aspect of our lives at both a personal and professional level with individuals and businesses suffering. Working together to make it through this difficult period has been more important than ever. Before the pandemic hit, one of Impression’s core values already centred around giving back to our community and showing…
Ruth Everett joins Ben and Edd in what might just be one of the most practical episodes yet! She talks us through her experiences with teaching herself to code, with a specific focus on Python. Ruth is a Technical SEO Analyst at Deepcrawl, which means she has a very different perspective on the industry to…
With Christmas fast approaching we wanted to treat our readers to an early stocking filler for businesses. This blog provides guidance with setting special hours in your Google My Business account plus other useful tips to help you prepare for the festive season. Whatever industry your business is in, whether service-based and closing down over…