Evolution in Marketing Perspective
Marketing in Regression
If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want. The only problem? Sometimes, it can be really difficult to come…
There’s no question that 2020 has been a big year for the transition towards an online work environment. As a result of COVID-19, business owners have been nudged towards the idea of having their employees collaborate through remote means. More and more companies are realizing that being in the same office simply isn’t a must anymore,…
2020 was one hell of a year for obvious reasons. But even outside of an ongoing pandemic and all the other things, 2020 was also a big year for changes happening in PPC. To close out the year, I wanted to take some time to revisit the changes we saw in the PPC industry and give…
Note: If you received an actual card from me hopefully you weren’t offended by my greeting this year. Sometimes the only way to express oneself is through bad grammar and profanity. Personally, I find the combination quite soothing. “It does not do to leave a live dragon out of your calculations, if you live near…
Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention…
As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to the Internet from wherever they are on whatever they are carrying. As a result, small businesses in every industry…
You may already be managing traffic acquisition campaigns through channels such as SEO and Paid Search but did you know that you could be getting more value from the traffic that you are paying to acquire? Conversion rate optimisation (CRO) is a technique that can help you maximise value from your existing customers and it…
2020 has been a crazy year for a thousand different reasons, and the world of SEO has faced its own challenges. In our final episode of 2020, Edd and I go guestless for the first time to break down the headlines of this year like no other. We mentioned a load of different updates and…
What is sensory marketing and why should we incorporate it in to paid social campaigns? Fraser Andrews covered this and more in his talk at the Paid Social Show, a fringe event from Brighton SEO. The presentation slides are now available to view below. As somebody without a sense of smell, Fraser is left relying…
Need email ideas? You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. Creative emails can include anything from videos, to podcasts, quotes and so much more. Forget about writer’s block for good with…