Before starting my career in Digital PR, I studied for a degree in International Journalism. It is a popular choice for those working in the industry, especially if they had some prior media experience. Most focus on the more practical aspects of working in the media – shorthand writing, editing copy and ethics. However my…
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How to Get Better Open Rates with Email Preheaders
Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. What is an email preheader? When…
Exciting Trends in Mobile App Development for 2021
Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With that in mind, brands that fail to keep up with the latest developments will quickly fall behind the competition. In this article, we’ll take a look at three of the most notable mobile app development…
14 Link Building Secrets from a Technical SEO Expert
When you search for link building tips, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really need is a list of…
The 10 Best Ways to Use Landing Pages
In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more. While it sounds like these business…
15 January Marketing Ideas to Start 2021 with a Bang
You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more. Let’s take a moment to appreciate all we’ve been through together. Ah. Feels nice. Okay, now…
Five Martech Tools to Help Boost Collaboration for Distributed Teams
In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes: Advertising & Promotions Content & User Experience Social & Relationships Commerce & Sales Data & Management Industry professionals often refer to the programs used to perform daily business activities as…
How to power up your website copywriting to increase conversions
Web copy has many uses, the most important of which is for users to digest and learn about your products or services. This is not always the first reason in mind though when web copy is written, search engines, paid search quality score and the company it’s for can all take precedence over user first…
Ecommerce Trends for 2021
In 2017, ecommerce sales were responsible for $2.3 trillion worldwide. This figure is expected to be nearly doubled by 2021, with projected global sales for 2020 coming out to a predicted $3.9 trillion. This year, businesses of all sizes across various industries have faced unprecedented challenges as a result of COVID-19, with some industries fairing…
How To Use Dynamic Search Ads
With 15% of searches on Google being new each day, managing keyword lists can be challenging and time-consuming at the best of times. That’s where Dynamic Search Ads come in. Wait, what are Dynamic Search Ads? Dynamic Search Ads, or DSA’s for short, are one of the easiest ways to find new customers searching for…